Do you know processing water and sewage is responsible for nearly 20% of carbon emissions! Domestic grey-water reuse is essential to recoup the energy used in producing drinking water and sewage removal. In 2014 it was reported, as many as 50 American cities are expected to run out of water by 2050. As time passed, more information came to light. Australia continues to have serious water shortage issues. Between 2014 -17 Sau Paulo, Brazil, was days from running out of water. Over summer 2017 – 18 Cape Town, nearly ran out of water. Cities in India have little water to supply the overall population. England’s water shortage problems are increasing compounded by growing populations. This led to Carolyn Hogg respecting water throughout her life. Carolyn is the entrepreneurial leader, guiding and organizing the business, covering administrative tasks, finance, sourcing funding, and marketing.
“I consider the product development and the development of the awareness of greywater reuse in partnership and have a holistic approach.”
Background and Role at Cascade
As a child athlete, Carolyn wanted to run for Scotland and be in the Olympics (Ambition). In the 1970s, the Scottish National Coach introduced her relaxation and visualization at a school’s athletics camp. She has consequently used such techniques, along with meditation, to help on her entrepreneurial journey. She had a very challenging time with a long-term relationship, but still managed to be selected to run for Scotland. (Resillence)Now Carolyn looks back and wonders how she was able to even step on a running track. Being a single parent with 4 young boys under 7 years old honed many transferable skills! (Faith and sense of purpose) There were three separate occasions when she could have died; giving birth to her twins in 1992 was the last occasion.
Carolyn is more than a P.E. Teacher! She is Carolyn Hogg, Managing Director, Cascade Water Products Ltd. Her life experiences as an athlete, single parent of four boys (all achieved a university education), social tennis player, and P.E. teacher have increased transferable skills, talents & personal qualities. She has competed in the Scottish Athletics Team for several years. Since starting in business, she has attended a variety of courses and workshops. People admire her passion, strength, resilience, grit, and determination. Friends and colleagues admire her perseverance, dedication, leadership, and ability to focus on a task and getting things done. She has been told that when she talks about the company, its objectives and how it can be a force for good in achieving a sustainable future, she lights up & passion radiates from her.
Passion to Help the World
The affordable Aqua Gratis has the potential to make a significant impact on the world by giving 30% saving on domestic water consumption. Carolyn’s enthusiasm for Cascade Water Products and Aqua Gratis is irrepressible. Her ambition is to help the world to be more water-efficient through the development of the company’s products and by informing people about the benefits of adopting microgreywater recycling systems in domestic and commercial settings. The seed for this passion was sown during the long hot summer of ‘75. Carolyn was 13, there were a drought and water restrictions. John Noakes and the Blue Peter team gave tips for saving water. This must have made an impression on her, and meeting Peter Holdsworth, inventor & engineer, in 2009 sealed her fate.