The majority of the SMS market is for A2P messaging or application to person. These are the messages sent by companies and public administration through platforms such as SMS public. It estimated that more than 4.1 billion SMS were sent in 2017.
Although we increasingly use SMS to communicate with each other, the sending of SMS A2P is on the rise. And it is expected to continue growing in the coming years.
By having a worldwide coverage, being a little saturated channel and not relying on the internet connection. SMS has become the ideal channel for companies.
The A2P SMS is used in different ways, depending on the sector. From a restaurant remembering a reservation to a bank by sending a verification code. All areas can benefit from this channel.
Read More: A2p Messaging Examples