What does “blogger” mean?
Let's start with a precise definition of a blog. This is nothing more than a website in which the author publishes more or less periodically content that attracts an audience of readers (generalist or specialized) and enthusiasts. A web platform to interact with an audience, therefore, that allows you to communicate and spread a message of interest to your target audience.
The term blogger, in short, refers to the author who creates and manages a blog dealing with a series of activities including:
- Manage the website from hosting to SEO;
- Write regularly, edit and update content to create engagement;
- Identify the best content marketing strategies to position yourself well on search engines and establish a dialogue with your audience;
- Knowing how to create and manage a community of readers and the opportunities for new relationships with companies/other bloggers; Have strong influencer skills.
In essence, a blogger is anything but an unprovided one and must be able to master well the main tools of web marketing.
How and how much does a blogger earn?
The first question that comes to mind is more than legitimate: can you really live by managing a blog on a topic that fascinates us? The answer is yes. Banners and text advertising, but also paid content, sponsored posts and reviews or the inclusion of the blog within a commercial or editorial network are the main sources of revenue for established bloggers who sometimes manage to build a sustainable business through the sale of products and services through other channels of promotion (courses, ebooks, webinars, ecommerce, affiliations, etc.).
More difficult, however, to say how much a blogger can earn.
How to become a blogger?
You just can't find a dream job. And as we go around the net in search of the occasion, we start to read the contents of a character who calls himself a “professional blogger”.
From here, the idea comes to mind: we too have a passion. On the subject we know more about it than all our friends put together and, of course, we could become successful bloggers by starting an entrepreneurial business with (almost) zero investment.
Probably, the one just outlined, is a path beaten by many young people who, in the web activity “on their own” see the end of the tunnel of unemployment or humiliating employment in underpaid jobs (when paid). Yet, this choice hides some pitfalls.
How to become a successful blogger? Here's what NOT to do.
What, then, are the most frequent errors that aspiring professional bloggers make? We explain it to you by listing 5 reasons that often lead to the opening of a blog.
My passion for fashion (beauty, sport, motors...) will become my profession
Without dampening your enthusiasm, know that the web is full of resources that speak of your passion. And with the quality that only experienced industry experts can provide. Launching a successful blog is a real entrepreneurial activity. The first step is the study of the market. If your niche is too crowded, you will have to change your perspective. The risk is to succumb to the bulk of web content on the subject.
I can write, use Facebook and Twitter, I have a computer and a flat connection: that's all I need.
Who wants to become a professional blogger must be, in the first instance, a web professional. Knowing the logic, tools and techniques of web writing, social media management and monetization of web activities. Unless you want to rely completely on good luck.
I've already used a CMS and I know who can give me the blog for free: I'm a step away from becoming a blogger.
Having some technical knowledge and having already got your hands on a Content Management System is a good start and relying on a professional for the design and implementation of the blog is a good thing. But what can we say about SEO and graphic editing? They are knowledge that we will need without a doubt.
Editorial project? No need, I have many things to say
A blog is a web communication challenge. Starting with an editorial project means ensuring our company a longevity and a credible and engaging structure, able to say something new.
I'll start, the business will finance itself.
As a true self-respecting enterprise, even a blog, in order to be defined as a professional blogger, must have at least a budget of sustenance. Have we already had an idea of how to monetize our business? If the answer is no, we will need to acquire skills in online advertising. At least for the period before our success as bloggers.
It's easy to understand, starting from these 5 wrong considerations that often delude bloggers parvenu, that starting and managing a blog requires specialized skills.