The whole people participated in the story of “Let's let go and let go,” and the brand concept continued to deepen.
Want to jump out of the comfort zone, but calculate the off-duty time in the daily hustle and bustle? Say good to start learning English, but send away one day after another in the drama and eating chicken? Decided to say goodbye to the goddess, but in the end it became a question in the circle of friends, why the sweet love has not yet turned to me...
This young man is really too "southern". When faced with multiple choices and possibilities, he urgently needs to help him. Colgate believes that a confident smile is a signal of action. Instead of waiting passively, it is better to be confident and let go.
How to capture the core emotional needs of consumers? How to keep consumers fresh on the brand? This is a question that Colgate has been thinking about. Colgate, who once immersed in the slogan "Our goal is - no fangs," has now turned to a younger perspective. With a sentimental insight that transcends the efficacy of the product, the new and powerful value proposition of “Let's let go and let go” touches the heart of every young audience. As of September 20th, the event ended, "open the laugh and let go of the topic" reading more than 420 million!
As the brand's new spokesperson, Huang Jingyu first told her own story about “letting go and letting go.” This young actor with unique enthusiasm in the Northeast has never set limits on himself. Even if he has a challenging role, he has to take a first step with a smile, which is highly compatible with Colgate's “Let's let go and let go” brand core.
With the emergence of young groups with cultural characteristics of circles, young people with multiple choices and possibilities of life are distributed in different levels of interest because of their different hobbies and lives. Colgate combined with the 6-story KOL collectively, from the golden sentence, laughing and talking to the talk show host Li Huan, to the laughing and running tour group, then to smile, Get Funky's click#15... Colgate excavation Every time they "lose their smiles and let go," the highlight moment.
He has done the news, has done a copy, and finally found a love talk show host career. Today, thousands of people can let go of their smiles, because they laughed and let go.
Because of the day when the car accident was afflicted with illness, Ricky didn't get rid of it; when he practiced the piano but stagnated, Yang Ce didn't give up; leaving the band to run for life, Cui Wei did not compromise. In love, smile, Get Funky!
Has anyone ever questioned that they can't run 5 kilometers? Not satisfied! At a glance, I ran a 42km full horse to show them! Advance in the questioning, smile and do more songs of a few singles!
Susie, a best-selling author of the workplace, said: At the age of 20, he resigned from the high-paying work envied by the students, published books, wrote columns, and voiced the women in the workplace, not allowing the workplace to have a gaze, hindering every woman from laughing and shining.
The whole people participated in the story of “Let's let go and let go,” and the brand concept continued to deepen.
From the circle of representatives to the wider young people, Colgate uses six large layers of KOL to tell the true story of most of us about action. In the workplace, I don’t dare to act in the face of doubts, I’m afraid that the results are not good, and I’m not finished yet. There is always one in these stories that can impress and impress you. It’s yours!
4 hours to break 100,000+, Colgate combined with GQ to restore the heartache of young people
Colgate combined with GQ to gain insight into the inner pains of the young people who “do not dare to do it” and restore the moments of their entanglement and hesitation in the form of the current fire. Colgate uses a brand new brand to call on young people to “let go and laugh and let go” and encourage them, whether it is a big dream or a small goal, as long as you really like it, you must live it out.
Four hours after the article was published, reading exceeded 100,000. At the end of the text, someone shouted: "Colgate said my heart! This is entirely my own, deeply doubting that you are peeping at my life!"
He is good at setting up Flag and is more adept at habitual giving up. It is a true portrayal of this "recognized" youth. "Impossible" "too difficult" "to be afraid of being jokes"... These are most often used by Pick's excuse to make a waiver of excuses.
Instead of waiting passively, self-pull between doing and not doing, it is better to "let go and laugh and let go!" Whether you want to jump out of the workplace comfort zone, or want to take the first step, open a new relationship, these big dreams and small goals that you want to pursue, as long as you really like it, you must live them out.
Colgate advocates encouraging more young people to have the courage to "let go and laugh and let go", and should not be used to "have not arrived" and habitually wait, not to be frustrated by fear of failure! Smile is the signal of action, confident to let go of love, Colgate gives them professional oral protection, let them bloom confident smile, better let go!