At the beginning of the 20th century, Beeman launched a chewing gum with pepsin on the market to help with stomach upset.
Chewing gum at the time was not so elastic, not stretched, had one color - white, and not inflated. The pleasure of her chewing must have been small. Frank Flier, who had his own company, Fleer Company, was working on the inflatable problem. Flyer started using synthetic substances, and this helped to bring the era of chewing rubber balls closer. Our favorite synthetics allowed us to inflate the bubbles, and the gum that could do it was called "Blubber-Blubber". At the same time, Frank H. Flier's company began to sell gum covered with lollipops.
1906 - the year of birth of rubber bubbles... Rubber bubbles turned out to be treacherous. Their stickiness was so high that it was very difficult to rip off the rubber off the face or lips, so "Blibber-Blubber" was not particularly successful among buyers. The problem of excessive stickiness was solved 15 years later by a certain Walter Daimer, and quite by chance. The accountant at Fleer Corporation had fun mixing different ingredients in the home lab, putting the results of his work in his mouth and trying to chew.
And then one day - got a chewing gum that didn't stick, didn't get spoiled in the air and inflated. The inflatable variety of gum was called bubble gum. Now the main problems have been solved, it was only a small matter of giving a new taste and color. Aromatizers of peppermint, cinnamon, vanilla solved the first problem. And the color, as well as the appearance of gum, was determined by chance: the factory had only pink food dye ... Needless to say, the possibility of inflating the "problem-free" bubbles caused excitement among buyers.
However, the new products of bubble gum required from customers and new skills - the ability to inflate bubbles. Then Walter Daimer himself, who had already become the company's vice president, took up this issue. He suggested that the sellers should be trained to teach the buyers.
Few people know, but the inserts in chewing gum were first sold with... cigarettes. But then came the 1930s, and William Rigley (honor and praise to him!) came up with a new marketing move: the images of baseball players and comic book heroes "moved" in the package of gum. The circulation of the pictures was small, so they were hunted by collectors. The boom of such a gathering fell on 1980-90th years.
Interestingly, the spread of mint gum in America was promoted by the government, or rather - the introduction of the 1920s "dry law". In those years, producers began to add cloves or mint to the chewing gum to refresh their breath. Even bootleggers sold chewing gum to their customers so that if God forbid the police to apprehend them, they could not give them a reason to arrest or punish them.
The 1980s were marked by the jubilation of dentists: they stopped adding destructive sugar to the gum, using a substitute sugar instead. Such gum helped to protect the teeth and mouth better. Frang Kinning was the first to develop a "Dentyne" toothpaste that protects teeth.
Generally speaking, dentists from the very beginning of the mass chewing process came up with a variety of ideas regarding the harm to the rubber. Among the funniest myths are that gum can glue the jaws, glue the internal organs (!) and it is impossible to clean it with a toothbrush from braces and brackets, so the unhappy with such a design in their mouths is strictly forbidden to chew.
In Singapore, gum has been under state ban for 12 years, which was imposed by Prime Minister Goh Chok Tong, explaining this measure by his concern for the cleanliness of cities. The punishment for clandestinely distributing gum was at best a large fine, at worst a prison sentence of up to two years. Even now, in this country, you can only buy antinicotin gum.
Over time, there have been many practical applications of chewing gum.
It is amazing how quickly the century ended and how much has happened in it! How many fleeting hobbies of mankind have managed to be born and gone into oblivion? Smelling tobacco and hula-hoop, Rubik's cube and bungee jump, - all flashed, leaving only nostalgic memories. And only good old chewing gum has not lost the interest of the fickle and windy consumer.