For young people who want to buy a car, it is definitely the happiest time, because whether it is a self-owned brand, a joint venture brand or a new car, there must be such a product that is positioned in the "first XXX of young people". No, even the British luxury brand Jaguar officially launched a compact SUV for young people at the Chengdu Motor Show - Jaguar E-PACE.
Young version of F-PACE
To say that positioning is young, E-PACE is a good effort from the outside to the inside. First of all, from the appearance, he is like a youth version of F-PACE, the overall size of the car is 4411x1900x1649mm, and the wheelbase is 2681mm. From the overall line and tail design of the car body, you can clearly feel the shadow of some F-PACE. But E-PACE's front face is more "cute", mainly because his headlights use a longitudinal stretch design similar to F-TYPE, rather than the F-PACE's domineering lateral stretch.
If you take a closer look at the front windshield of E-PACE, you will find an egg in the lower right corner: an adult jaguar followed by a young leopard... This should also be considered a younger one. Tune it up, but it’s not good to know how many people in this kind of English humor can get. (Manually funny here)
In terms of power, the E-PACE uses the INGENIUM series 2.0T inline four-cylinder engine, which is one of the Warren Top 10 engines in 2018 (consistent with the domestic Jaguar XFL) and offers two horsepower outputs of 200 and 249 horsepower. It is equipped with ZF's 9AT gearbox, which is equipped with the Jaguar brand in the compact SUV. But unfortunately, E-PACE's body weight control is not good, and its weight even exceeds her "elderly" F-PACE, which will affect E-PACE's handling more or less.
However, the traditional power system has not been the core of GeekCar's attention, and we are interested in car intelligence. Since joining Formula E, Jaguar has begun to add technology to its brands and products. I-PACE is the first product that traditional car companies can really match with Tesla. As a latecomer, does E-PACE, the "Young Leopard", inherit these technological elements?
Intelligent configuration of E-PACE
If you look at the configuration sheet alone, the intelligentization of E-PACE is quite sincere. The entry-level standard comes with:
10-inch horizontal central control large screen: This screen size is very large in the same level of joint venture products, with Jaguar's own In-Control intelligent interconnection system. And the surface of the screen is made of matte material, which can effectively prevent fingerprints. However, the angle of the screen placement may make it unclear under strong light conditions.
In addition, the instrument panel with 5-inch display; collision prevention emergency braking: that is, we often say AEB; cruise control system; driver fatigue monitoring; lane-keeping assistant...
There are also rear parking radars, ABS, EBD, EBA, etc... It seems quite rich, but Jaguar's famous "expensive" pricing strategy has also been retained in E-PACE. When you book a car on Jaguar's official website, you will find that there are many technical configurations on E-PACE that require additional money. The most popular E-PACE S is an example. The 200-horsepower version starts at 328,000 yuan. The distribution includes:
- 12.3 inch full LCD meter: 6,000 yuan
- HUD: $13,000
- WIFI hotspot function: 3,000 yuan
- Adaptive Cruise: $10,000
- Reversing image: 3,000 yuan
- Full body effect: 6,000 yuan.......
If they are all together, the price of landing will be as close as 400,000. If this is the case, perhaps the E-PACE will follow the "Zigax Leopard" family.
Overall, E-PACE's technology configuration is pretty good compared to the BBA's peer level. But after all, Jaguar can only be regarded as a second-line luxury brand. If compared with new products such as Cadillac XT4 and Volvo XC40, E-PACE does not have many obvious advantages in technology configuration.
It can be seen that the technical configuration is not only a magic weapon for independent brands to resist joint venture brands, but also a tool for second-tier luxury brands to seize the first-line luxury market. For the current BBA, their compact SUV models are a bit old and the configuration is relatively lagging behind, on the verge of replacement. I hope they have already understood: In order to capture the hearts of young Chinese users, we must make enough sincerity in terms of intelligence and technology configuration while products are being explored. This is the key to retaining your own brand crown.
Young people can choose more and more cars, will you choose Jaguar?