In terms of sharing/services, ChargeNow will provide 100,000 public charging piles by the end of the year and will introduce wireless charging technology; the year before, BMW released the BMW ReachNow instant travel brand, launched the instant travel timeshare business, 100 BMWs I3 was put into use; last year, BMW established BMW Travel Services Co., Ltd. in Chengdu, focusing on branded high-end travel services (5 series long wheelbase became the only application model), becoming the first company to obtain a "network reservation taxi business license" in China. Foreign-funded enterprises.
In addition to focusing on China's market and R&D, "production" is also an indispensable link.
According to the plan, in 2020, BMW will produce pure electric iX3 in Shenyang, China. It will not only be sold in China but also exported to the world. Moreover, BMW and Great Wall have established a 50:50 joint venture to produce electric MINI.
At the same time, BMW Brilliance is exploring the application of 5G technology in the production process in China. This is not to say that BMW's automotive products carry 5G technology, but through 5G technology to better complete production.
Now it has realized 100% 5G signal coverage of the three major factories (Tiexi Factory/Dadong Factory/Powertrain Factory), with total coverage of more than 3 million square meters, the transmission speed has reached 1Gbps, and a high-definition movie only takes a few seconds. You can complete the download.
The "Test Vehicle Data 5G Transmission Project" is the first 5G application of the BMW Group worldwide. In the future, BMW plans to explore 5G technology applications including augmented reality, sub-meter positioning, cloud-efficient AVG control, human-machine interaction of wearable devices, communication between robots and robots, and communication between fixtures and controllers on the robot arm.
At the same time, 5G network construction will be promoted at global production bases. Currently, factories in Germany are building independent 5G networks.
In short, in the past two or three years, the product teams of China and the Munich headquarters have worked very closely together, and the Chinese team will continue to have a stronger influence. In the future, whether in-market sales, product development, new factory construction or exploration of new technologies, BMW's international strategy has been deeply tied to the Chinese market. The slogan of BMW "in China, for China, for the world" is not empty talk.
To win, to be fast, to be elegant enough
In the first half of this year, BMW's new car sales ushered in a 16.8% year-on-year increase.
This shows that BMW's innovation strategy is very timely, stepping on the important nodes of history, and quickly reflected on the definition of new products, to meet the real needs of users. These efforts have not only improved product strength, but also the brand power of the entire BMW.
J.D. Power's "2019 China New Car Purchase Intention Study" survey shows that BMW ranks first in brand influence. According to statistics, 80% of BMW's new customers in China are buying BMW for the first time. This shows that BMW is constantly expanding new customers in China, and there are many young people in the new generation. In a narrow sense, after I was a 95, if I didn't consider economic factors, I would very much like to have a BMW as the first car in my life.
It can be seen that as a century-old car company, BMW still has an immortal vitality.
In my opinion, the emerging technological revolution and automobile manufacturing are not contradictory. Both are the relationship between wind and sail. If you think that they are opposite each other, then you will be self-sufficient; you think they are complementary and the ending is to sail.
On the road to welcoming new technologies, BMW chose to accept it and respond positively, step by step and steady. In general, in the first half of this year, BMW won the pace quickly and the attitude was elegant enough.