After 2015, Glory began to cooperate with offline partners. After four years of quiet penetration, today, glory has positioned and omnichannel brand, the sales ratio of online and offline markets have reached 1:1, according to CEO, in some months offline sales even exceeded the online.
In an interview with reporters such as Ji Wei.com, the CEO said that the number of glory offline stores has reached nearly 2,000, and in the interview last October, the number was 1000. It can be said that the Glory online channel expansion is extremely Radical acceleration mode.
Offline channels are a topic that all mobile phone manufacturers must pay attention to. The key is how to operate different modes. For example, Huawei, OPPO, and Vivo strongly push the vertical penetration mode, such as the model of Xiaomi Home.
CEO said that Glory has been exploring its offline mode. He affirmed the success of OV and also said that the offline ability of Huawei brand is also very strong, and Huawei's dual-brand operation also enables glory to closely observe Huawei's operation mode, with reference and can create glory characteristics. Offline, more efficient.
The model of Glory to benefit partners is an important reason for the rapid expansion of its offline channels. However, for the form of the high-end experience store, the glory represents a more "Buddha".
Such a model means more relying on partners, such as channel operators, such as business operators, and in the bustling commercial areas, where many mobile phone manufacturers have penetrated, they need to find suitable areas and places.
Therefore, the CEO also said that such a store is an unfortunate thing. Such a carefully selected and polished special storefront, this model makes the glory experience store have a strong self-expansion vitality, there is no case of closing the store next year.
According to the CEO, the idea of the Kunming Glory Life Advanced Experience Store was proposed by local partners in 2017. After a year of investigation and docking, it was finally formed. In terms of store design, the Glory Headquarters will set some basic standards and provide some up-front funds, which will then be delegated to regional partners for implementation. Therefore, more initiative is in the hands of partners.
Glory is optimistic about such a model, with a strong self-expansion of vitality, which means reproducibility and long-term periodicity. In the process of online long-distance running, such a model has replicable, vitality and long periodicity.
The "Secondary Rocket" strategy is fully launched. Four "very high" are facing the future.
With the opening of Yunnan's “Glory Life”, Glory also launched the “Secondary Rocket” strategy. If the "first-class rocket" represents the glory of the Internet model and represents the product quality innovation service, then the glory after the stability of the first Internet brand in China requires higher pursuit and new motivation.
In particular, when CEO of Huawei's consumer business, set the goal of “China's top two, the world's top four” for glory, and CEO of Glory believes that 2019 is the year of fierce competition for mobile phone manufacturers to “show their cards”, this will be the "secondary rocket" strategy needs to promote the next step of development and change in Glory.
According to CEO, the “secondary rocket” strategy has four major components, namely “four extremes”: highly competitive products, highly expanding channels, highly conceived ecology and very young brand.
He said that the future Glory will be used to honor the highly competitive products represented by the V20 and the soon-to-be-launched Glory 20; to expand the user experience and expand the channel with partners to achieve a win-win situation; based on the HiLink protocol The IoT products and Glory are selected from the e-commerce platform to create a savvy ecology of the black land; and the highly motivated and youthful brand that embodies the global top-selling technology youth and trend youth, fully satisfying global consumers. The demand has quickly penetrated the new strategic goal of the second in the Chinese market and the fourth in the world.
From the form of Glory Life, a high-end experience store, its significance is not only channel innovation, but also the concrete landing and extension of the “secondary rocket” strategy. The platform that gives the competitive glory to all ecosystem products is a life-strength, expanding channel property and the best way to communicate with young people.
Before this, Huawei's consumer business CEO set the goal of “China's top two, the world's top four” for glory. CEO of Glory said that pressure and anxiety have always existed, but he also stressed that Glory can impact this goal. Based on the line, the offline channel is becoming a booster for the second-order Glory.