6. In the mobile phone manufacturers “flashed cards” in 2019, the line the battle for glory how to fight?
Set micro-network news reported, how to play offline mobile phone brands? As the glory of maintaining China's first Internet brand for ten consecutive quarters, it is giving its answer.
Glory opened its first tidal shop in Yunnan, Glory Life, opened in Kunming Yunlu Center. This is the 100th glory shop that enters the shopping mall and is the first detached house in glory. For the first time in the glory of the store's special definition of the store, glory Life for the first time adopted a single-sink three-story design, the main building is made of steel structure and glass curtain wall, with a view of the features of the landscape. The store also innovatively integrates casual lifestyles such as coffee bars and clear bar. It has a one-stop smart life experience such as mobile phone product experience, future smart home experience, e-sports play, leisure photo taking, etc. The experience scene is rich and becomes the leading store in the industry. The form of business has also become a new platform for communication between the glory of mobile phones and young people.
Since the opening of the 1001 line stores, the number of offline stores has reached nearly 2,000. In 2019, which was called “the mobile phone manufacturers show their cards” by Glory president, glory is accelerating the expansion of offline channels. At the same time, Glory launched the "secondary rocket" strategy, and the offline channel became the booster for the glory mobile phone.
Offline channels will achieve full-level coverage
“Glory Life” is the first wave shop in glory in Yunnan. For the definition of the tide shop, glory has always emphasized fashion and coolness, creating a place for young people to gather and share exchanges.
Here, mobile phone sales are not the main purpose, but more have brand attributes that enhance interaction and stickiness with younger users.
These traits are fully reflected in the glory Life Kunming store. For example, “Glory Life” is designed in the form of steel structure + glass curtain wall, parabolic steel girders, and the glass curtain wall outlines the irregular “glass pyramid” shape, so it is localized. Renowned as the "Little Louvre", it became another landmark in Kunming.
In terms of interior design, the experience store not only has a simple product display, but also divides the life, fashion, shopping, sharing and other areas through three layers of layout, drinking coffee, playing basketball, and experiencing the latest glory mobile phone products. It is even convenient to go directly to the business in the mobile business hall here.
The design of the entire store is more technological, including the AI interactive large screen to automatically identify the products viewed by the user, and will play the relevant product descriptions in the form of text, pictures or videos. The product price and introduction are also fast through the electronic signage form of the touch screen. To understanding.
When the 1001 tidal shop in glory opened in Shenyang Middle Street last October, Zhao Ming expressed the positioning and form of the tide shop, such as the combination of leisure and entertainment, providing more interaction with young people, etc. However, according to the Shenyang Zhongjie store at that time, more is the upgrade of traditional storefronts (because of limited space), such as fashion design, introducing more cooperative products (such as Lego toys), digital price tags and so on.
According to CEO, in the past one or two months, the first self-operated store of Glory will be the first to open in Chengdu, showing the full range of Glory products and exporting the brand culture. In this way, the glory of offline authorized stores, trendy play stores, high-end experience stores, and self-operated stores will build complete coverage from the primary to the advanced offline channels.