From May 22nd to May 26th, 2019, the five-day “Nature Art of the Heart”, the NATOZZI Natuz 60th Anniversary National Tour was held at the Kerry Centre in Hangzhou. As a global furniture manufacturer and expert in leather furniture manufacturing, NATUZZI is a model of Italian design and manufacturing processes. From the Puglia region of southern Italy, with the constant pursuit of reverence and design for nature, the group has been inspired by the inspiration of nature for 60 years and brought it to the world. Nowadays, NATUZZI develops and leads the whole category of furniture, and the products are involved in all aspects of home life. As the first stop of NATUZZI's national tour, Mr. ThOmas Kuh, Asia Pacific Chief Commercial Officer of NATUZZI Natuz Group, together with famous musician and artist Ms. Zhu Zheqin attended the opening ceremony of the event. Hangzhou is the first stop of the NATOZZI Natuzi 60th National Tour. The road show will also arrive in Guangzhou, Nanjing, Xi'an and Taiyuan.
FROM NATURE TO FUTURE, 60 years of home life
The official opening of Hangzhou Station opened the prelude of the NATOZZI 60th Anniversary National Tour Exhibition. While continuing NATOZZI's brilliant international furniture exhibition in Milan, it conveyed the spiritual core of the brand for 60 years. Return to the embrace of the "Mother of the Earth". With the intention of "taking inspiration from the hometown and paying tribute to the hometown", starting from "nature", we will launch a new journey of creating "meaning" and go to a more "future".
Born in Puglia in southern Italy in 1959, the 60-year-old NATUZZI Natuz, the influential furniture brand in the world, is a tribute to the classics, the society, the innovation, and the change.
Innovative classics in the name of nature
In the history of NATUZZI, there have been many classics sought after by furniture lovers. These personalized products all have NATUZZI's understanding and understanding of nature, harmony and innovation. Over the past 60 years, NATUZZI has continued to lead the global design trend, and finally merged into a classic product, bringing the southern Italian lifestyle into the living room, restaurant, bedroom of the world's "living home"... let nature into the home life, Let art be promoted in life, and all this is only to provide a comfortable and harmonious home environment.
Start with creativity and return to the original source of design
Founder Pasquale Natuzzi chose a long and ideal furniture journey from 1959. Today, under the leadership of Pasquale Junior Natuzzi, Chief Marketing and Communications Executive and Creative Director of NATUZZI Group, NATUZZI has always been inspired by nature and continues to inject innovative ideas into the market. This time, NATUZZI, a 60-year-old “young man”, uses technology and innovation as the label of the future, paying tribute to the nature that represents the source of design inspiration. As Mr. Pasquale Junior Natuzzi said, he is a contemporary nomad, deeply rooted in the culture of Puglia and Milan, and now looking around the world, he wants to relentlessly explore the art and design around the world. Talents are responsible for spreading them all over the world. NATUZZI hopes that the love and sense of belonging to the land of Puglia, Italy will be presented with subtle design and the most natural form.
"Get inspiration from your hometown and pay tribute to your hometown." - Now, the future!
Can be expected in the future, the era of writing taste
As one of the first Italian furniture brands to enter China, NATUZZI provides quality and taste for Chinese consumers' home space. The concept of TQ (Taste of Goods and Taste) is proposed on the occasion of the 60th anniversary of the brand. It is a continuation of the spiritual spirit of the past and a new attempt to innovate in the future.
How to convey the essence of Italian comfort, that is, the pursuit of a desirable and beautiful life attitude to everyone's hands, to help consumers who gradually become self-aesthetic to gain better taste and make life more beautiful. It is the responsibility of NATUZZI.
In the process of human civilization, the United States has never been absent; with the improvement of living standards, we have found that mankind has never stopped pursuing the pursuit of beauty. NATUZZI's 60 years is a process that helps consumers around the world discover beauty, know beauty, and awaken beauty. This is the awakening of taste.
Taste will be influenced by factors such as the length of experience and the complexity of the experience, the degree of concentration of enjoyment, the balance of self-monitoring, and sharing with friends and relatives. This is a process of long-term change and improvement, and this will ultimately affect the happiness we can feel.
Thomas Kuh, Asia Pacific Chief Commercial Officer of NATUZZI Natuz Group, said, “It takes time to develop a person's taste, not a day or a month, but a lifetime. This pursuit needs to be self-conscious, but more in need of guidance and inspiration. NATUZZI wants What you create and give is the home that makes you discover beauty, know beauty, and understand beauty!"
Looking back over the past 60 years, the development of NATUZZI has enriched the brand's classic fusion and innovation in Puglia, Italy. These 60 years are a milestone that heralds the emergence of a new, developmental era. Looking forward to the future, NATUZZI will work with a number of organizations to jointly research the topic of quality products, with a view to enhancing brand vitality. In 2019, the future is worth looking forward to!