1. Psychology is a branch of science. The keywords here are the science that requires strict logic and evidence. Most psychology understood by the media and the public is a misunderstanding of psychology, even pseudoscience. All unreasonable descriptions are not in the scientific category.
2. Psychology is not responsible for the interpretation and description of hot topics and causes of interest to all. In fact, many psychologists only explain some basic causal relationships of behavior. At first glance, it is not related to real-world decision-making, but in fact, many decisions can effectively solve the problems that arise when making real-world decisions.
3. Psychology is not responsible for political correctness and does not serve political positions. In fact, the results of some psychological studies contradict political correctness.
4. Association and cause and effect are psychological studies and mistakes that are easy to make in popular knowledge.
Case: Studies have shown that in children with insufficient self-esteem, total scores and athletic ability are insufficient.
In fact: due to lack of performance and athletic ability, the lack of expressiveness between classmates leads to a lack of self-esteem.
5. Compared to factual evidence and logic, fresh activities have a greater impact on the public.
Case 1: Compared with other traffic accidents, people are more worried about civil aviation accidents because information about civil aviation accidents is widely covered, while other traffic accidents are usually represented by some general figures.
Case 2: During the Vietnam War, the media reported the number of people killed each week. This did not bother people. Later, a period began, and the names, photos and marital status of each victim were reported, which immediately caused a strong rebound in public opinion.
In fact, each point of view requires a very rigorous and cumbersome proof process, but they are not suitable for writing popular science articles.
6. Some results are affected by a combination of factors, so people like to use simple shortcuts
7, comparison test, placebo test, exclusion method is also an important means of psychological research. In order to eliminate the analysis, it is necessary to compare some possible influencing factors one by one in order to find the real cause.
In fact, most of the process is no different from writing a program for debugging errors. They once said that the level of programmers is high or low. You cannot enter a password when entering your password. You can see this information if you are having trouble debugging errors or optimizing performance. Experts can quickly classify potential problems from large to small according to the classification and accurate positioning after comparison and elimination. The mediocrity can only guess one by one and then try again.
8. Psychology has many branches. Each study is focused on some very detailed areas. Most general and popular psychology courses that often appear on media programs are pseudoscience.
Finally, let's talk about psychology. In fact, I think that some general concepts and knowledge are still very important to our industry.
For example, in the consumer psychology, users see advertisements, clicks, orders, purchases, distributions, logic, and causes and consequences. It is important to consider this and it is more valuable.
For example, the causal relationship between the impact of cognition and decision-making, what type of cognition the user will have when the user touches the information, and how this affects the decision.
