Marketing is a process that develops in the economic field and allows a company to become known, spreading its brand making it recognizable compared to different competitors. This process consists of identifying a very precise market strategy with the aim of making a product known to the masses and, at an identity level, allows a given product to be recognized on the territory thanks to the use of specific signals. Marketing basically means conceding oneself a specific identity, different from those of competitors on the market.
Marketing uses a channel to transmit messages, which is communication. The latter is fundamental because it allows a specific message to be transmitted to a specific audience.
Therefore, in order to undertake the right marketing strategy, it is necessary to use an adequate communication focused on the purpose to be pursued.
First of all, it is necessary to make strategic market choices in order to arrive at the operational part that is purely centered on communication. It is, therefore, necessary to have an identity of one's own that allows one to identify the right advertising strategy from which the choice of an adequate communication derives. The ultimate goal is always to be noticed and leave a message that remains impressed in the minds of people, or potential buyers.
Marketing and communication are mutually supportive. In fact, without communication, marketing would not have the strength to transmit its messages to the market and without marketing, communication would transmit to the market messages that do not have their own strategy.
Marketing communication
Marketing communication has several functions. First, it has to inform about the product to be advertised, then it has to convince and persuade the buyer to buy and leave a trace in memory that allows you to select the product from among many on the market.
Communication, in any case, uses different forms that must be carefully chosen according to the target audience, that is, the recipients of the message and the objectives that are intended to be pursued. The communication must be accompanied by a special message that will aim to persuade the buyer. The message to be spread is fundamental not only in terms of advertising but also with respect to the benefits expected by the consumer.
The objectives of marketing communication can be divided according to the different phases of the process of purchasing a product. First, the value of the sponsored product must be emphasized. Therefore, marketing communication aims to influence the motivation of the individual, acting in particular on the perceptual aspects, increasing the interest in the product and consequently the probability of arousing preference in the evaluation phase. Communication is aimed, therefore, at creating a positive image of the product, so that potential buyers mentally associate the image with value and personal aspect.
Advertising message
It is also important to communicate immediately all the characteristics of the product, together with the limits. Above all, there is a tendency to emphasize mainly the possible advantages that could be obtained in the use of that product, rather than others. At the base, it is necessary to have an affective communication focused on the achievement of the objective. To obtain results, therefore, it is essential to identify an audience, a target, to which to turn, setting communication objectives and identifying a slogan related to the product that can be successful in attracting attention, from which would arise the desire to buy that would push the consumer to buy the product.
Obviously, the means chosen to achieve the aim and the selection of the different communication sources will be fundamental.
Recently, everything has shifted to social media, which makes it easier to manage and create new contacts and to sponsor the product. The aim is to market a product using all the tools available in different social networks: stories, videos, messages, etc..
Network marketing and communication
Network marketing is a business that mainly involves people and to be successful in this area it is necessary to be able to communicate effectively. In network marketing, it is essential to become a good communicator and especially to get involved in the first person to be able to sponsor the product. The winning communicative aspect is to show yourself as a real user of the product, how life has changed since the arrival of the same and the infinite benefits arising from its use.
The aim is to be seen in one's daily life as a real user, trying to involve the other, through videos, photos or live on different social media, to identify with what you are doing and entice him to buy the product. It is also important to show how the product can change your life, using persuasive techniques aimed at increasing curiosity and interest in the other product, until you get to buy it.
In this case, all communication is centered on the image of the recommended product and the tone of the voice, which must be safe, sincere and appealing. In any case, the winning move is to communicate to the other about themselves, about their daily lives, to be able to strike all those who can have a similar lifestyle and that with the sponsored product could become better people, more cheerful and carefree.
Communication, in general, involves three areas:
- Working with the product and enhancing the ease with which you can earn through network marketing
- Corporate training moments, such as boot camp, meetings, and transfers
- The realization of your dreams thanks to the many gains made through network marketing
In any case, communication is an essential skill in any business and for this, you need to learn how to become an effective communicator to achieve good goals.