The ninth season MODE Shanghai clothing and apparel exhibition
Founded in 2015, MODE Shanghai Apparel & Accessories Fair has been held until the ninth season. With the changes of China's fashion industry, MODE Exhibition focuses on the trade service of original clothing and apparel brands under the buying system, and is committed to creating professional and intensive The ordering platform, taking on multiple roles such as SHOWROOM convener, start-up brand incubator and overseas brand test position, has played an active role in promoting business transformation and market product abundance, and with Ontimeshow, Time Hall, DFO, TUBE, ALTER, not Showroom and other cooperative exhibitions have joined hands to become the important carrier for Shanghai Fashion Week to create the largest ordering season in Asia.
The 2019 autumn and winter MODE Shanghai clothing and apparel exhibition will be held from March 28th to March 31st at Shanghai Mart. In order to further enhance the exhibition level, provide more optimized venue services in the existing space, and create a good business matching environment. This season's exhibition invited Pitti exhibition ten-year royal art director, exhibition space design master Oliviero Baldini to personally operate Knives, comprehensively consider the characteristics of the MODE venue, establish a one-stop view of the import and export of the same, and open up the function of display, service, business, enhance the details and quality. In addition to new attempts in the pattern and the moving line, the exhibition also set up an art interactive device. The self-timer area of the kaleidoscope theme shows a cubic space. The mirror effect reflects the different angles of itself, implying the interaction between self-cognition and the environment. , slamming the hearts of the people today.
On the basis of all-round upgrade of hardware, exhibitors of this season also have made achievements in the professional segmentation field. After four years of experience, the MODE Shanghai Fashion Show was unique in the form of Showroom. The Showroom showroom originated from the European and American fashion industry. Although it has formed a stable and mature operation mode overseas, it has only begun to emerge as an emerging model in China in recent years. Later, it experienced a spurt development, and the MODE exhibition also went to the big wave. Witnessed the return to rationality of Showroom from the gold rush. As a partner of the designer, it is the common trait of Showroom that is still active in the front end of the market by leveraging its professional advantages to help the brand achieve commercial value-added and expand its own living space. In addition to accumulating a wealth of channel buyer resources, Showroom has established service expertise in segmentation areas in marketing planning, display promotion, and supply chain management. Some of the 27 Showroom exhibitors exhibiting this season have developed mature online ordering systems, some have quality overseas brand resources, some assist in market-oriented product planning, and some are good at media marketing promotion, and some have established Supported by the entire industry chain resources.
As the official supporting exhibition of Shanghai Fashion Week, MODE Shanghai Apparel & Accessories Fair has not forgotten the mission and initial heart of Shanghai Fashion Week to support the original innovative designers, and is committed to creating an incubator base for start-up brands. For emerging designers and design brands entering the market system, the supply chain, capital, sales channels, etc. are still relatively weak, and the buyers are also holding a wait-and-see attitude. Through the platform scale effect and incubation mechanism, the exhibition helps these start-up brands to find the first batch of seed customers, and then accept the market test, adapt to market demand, and establish the core competitiveness of the brand itself. There are not a few emerging brands that won the first bucket of gold at the MODE exhibition. They were quickly attracted by the media and buyers through their appearance at the exhibition, and they gradually grew stronger. This season, there will still be many growth brands with great market potential to enter this world with their dreams, including the design of overseas famous schools such as Central Saint Martin, London Fashion Institute, Marangoni Fashion Institute, ESMOD Paris and so on. Rookie.
While designing new blood for Chinese design, MODE Shanghai Apparel & Accessories Fair also provides a “training ground” for overseas brands to explore the Chinese market, helping brands to directly face the most realistic domestic market environment and obtain high conversion rate and precise flow. The proportion of Asian brands continued to rise this season, accounting for 67.4%. In addition to Italy, the United States, the United Kingdom, France, Japan and other countries continue to deliver excellent brands, including the new Silk Road economic belt countries such as Turkey, Georgia and other countries, as well as designer brands from the Netherlands, Norway, Sweden, Denmark and other countries. They have come to the exhibition. The participation of many overseas brands will greatly promote the attractiveness of consumption, and make Shanghai one step closer to the goal of building a world-class consumer city.
With the changes in the consumer environment, consumer dominance has gradually increased, and young consumer groups are more inclined to choose unconventional personalized brands. This is also the main driving force for the original designer market in recent years. With its diversified tolerance and selection of styles, MODE has become an “energy storage pool” that continuously injects personalized brands into the market. The brand list of the 19 autumn and winter exhibitions, there are many featured brands that provide new ideas for the market. Coffee psycho is the original intention of bringing remanufactured products into life, recycling "coffee grounds" to recreate fashion items. The detachable fashion has also been highly sought after in recent years. The design of ANKIMEKI is to add detachable functions to the large profile to meet the needs of people in different occasions. Cashmere is an element of traditional dress in people's impressions, but under the designer's raw flowers, it presents a distinctive new look. Younger cashmere products have also proved to have huge market demand. This season, MODE exhibition will emerge MELODY cashmere Brands such as BELLAME open a new chapter in cashmere. Accessories are also an important category for faster market growth in recent years. The show will present a uniquely unique accessory brand, such as AARONX with a distinctive visual impact on the dark elements; Love comes from the Welsh gold mine producing natural rose gold It is the royal royal ritual; Indulging Glamour uses cutting-edge technology to incorporate a scented scent experience into the accessories; and SORAYA MILANO, which combines ancient Persian handmade rugs with top Italian original leather.
This season's MODE exhibition also invites internationally renowned buyer shop buyers to provide professional advice for exhibitors. During the exhibition, London's most iconic buyer's shop Browns, New York's unique style buyer's shop 3NY and other professional-level helmsmen will come in person. At the scene, with their unique vision, set a new trend for the market and trends.
Today, MODE has become a stage for the concentration of domestic and international style brands and competitions. It is more attractive to attract aesthetic trends from different regions to create a more exciting life for people.