Some British media reported that is headline parent company's byte beat is developing smartphones, which has attracted many users' attention.
From the current business scope, the byte-hopping development of smartphones seems to be a bit different. After all, byte beat is a purely Internet company, which is good at content operations, such as today’s headline information content, such as shaking Short video content, and so on, while developing, producing, and selling smartphones requires another set of gameplay, such as strong industry chain resource integration capabilities, tough supplier relationships, etc., and this is obviously not a byte beating.
However, if you look back at some of the recent moves in today's headlines, it seems that it is a natural thing to develop and produce smartphones. In mid-January, the byte jumps the stormy mobile phone, including its patents. And some employees, followed by byte jumps added six new trademarks called "byte hammer"; at the end of April, the Smartisan OS certification body was changed to a subsidiary of byte beat. So, for now, byte beat seems to rely on the brand, architecture, and team of hammer phones to develop smartphones.
Why did today’s headlines choose to enter the smartphone market that is already saturated and has fallen into homogenization competition at this time?
If you look at the trend of the industry, it is not a good time to enter the smartphone market. It can even be said that this is a stupid choice. At present, the global smartphone market has entered a period of saturation, and the domestic market has been operated by mobile phone manufacturers and telecom operators. In the past few years, the company has been the first to enter the downtrend channel. Recently, smartphone shipments have continued to shrink, and as far as the current situation is concerned, it is difficult to reverse this trend in the short term. Now Apple, Samsung, Huawei, etc. Players began to use high-priced strategies to force higher profits, but this may be the last bucket of gold. For other small manufacturers that lack market control, if there is no accident, the winter will soon arrive. Yes, I am talking about mergers or closures. According to the current trend, it can be expected that in the not-too-distant future, second- and third-tier mobile phone manufacturers such as Sony and LG will gradually withdraw from this market.
Then why did today's headlines choose to enter at this time? Because the current situation has changed! What has changed?
The change lies in Huawei, the world's second-largest mobile phone maker. Due to the suppression of the United States and the anti-going attacks of a group of Huawei partners such as Google, Huawei will be seriously affected by the smartphone market.
The impact is all-round. First of all, because Google suspends business dealings with Huawei, this means that Huawei mobile phones have since bid farewell to Google's family bucket, and losing Google's family bucket means completely losing overseas markets, because overseas users will not buy like A mobile phone that can't install dozens of popular apps like YouTube, Google Maps, Google Play, etc. is like, if you can't install WeChat, Weibo, Alipay on a mobile phone in China, would you still buy it? From a short-term perspective, Huawei has almost no way to reverse this situation, and losing overseas markets will be a foregone conclusion.
The crisis is not only from overseas markets, but also the situation of Huawei mobile phones in the domestic market is also in jeopardy. With the joint efforts of major standards organizations to block Huawei, it can be said that Huawei has taken some of the tentacles of innovation and growth of nutrients, and lost support and loss of the community. The influence in the community will bring huge problems to the compatibility and innovation of Huawei mobile phones. Although everyone seems to be shouting support for Huawei now, when they open the wallet, their ideas will not be It’s so simple.
According to the first quarter of this year, Huawei’s share of the global smartphone market reached the highest 17% in history, and it's market share in China is firmly in the first place, while its share in the European market is also second. In Southeast Asia, it has also entered the top three steadily. At the end of 2018, smartphone revenue has jumped to the top of Huawei's four business segments. Therefore, for Huawei, losing the smartphone market will lose a big piece of cake, while for other mobile phones. For manufacturers, it is an opportunity full of great temptations.
The byte hopping option to enter the smartphone market at this time may be the one-hundred-thousand-thousand-year-old deer that the Huawei smartphone market is about to lose.