In August, the sales of new cars, the joint venture brand is still in a micro-increase stage, some brands have a large decline, while luxury brands have experienced double-digit growth in sales volume. Maintaining continuous sales growth is naturally closely related to the performance of major brands.
Looking back at China's auto market in August, the overall performance remained sluggish. In August, sales reached 1.958 million units, down 6.9% year-on-year. Among them, the sales volume of passenger cars in August was 1.653 million, a year-on-year decrease of 7.7% and a month-on-month increase of 7.9%. The performance of these joint ventures is still different. The joint venture brands are still in a micro-increasing stage. Some brands have experienced large declines, while luxury brands have seen double-digit growth in sales volume, maintaining sales growth and natural brand performance. Close relationship.
Dongfeng Nissan's performance is bright and eye-catching.
Among the main joint venture brands, the German system declined overall, and the Japanese market increased slightly. Dongfeng Nissan performed the most brightly. It's terminal sales volume was 100018 units, up 4.3% year-on-year. From January to August, Dongfeng Nissan accumulated 715178 units, up 1.2% year-on-year.
In the current downturn of the automobile market, Dongfeng Nissan withstood the pressure and achieved a contrarian growth with the multi-point flowering of its products. It should be pointed out that the new generation of sylphy has just been listed, the new car still has a large amount of heavy space, I believe it will help Dongfeng Nissan to achieve further sales.
As a representative of the traditional German system, FAW-Volkswagen and SAIC Volkswagen's sales performance in August continued to decline in varying degrees. According to the statistics of the Association, SAIC Volkswagen sold 151,000 vehicles in August, down 3.2% year-on-year, 1-8. The cumulative monthly sales volume was 1,215,206 units, down 8.5% year-on-year; FAW-Volkswagen's August sales volume was 175,899 units, down 6.1% year-on-year. The cumulative sales volume from January to August was 1,202,997 units, down 8.6% year-on-year.
Luxury brands continue to grow BMW 5 Series continues to lead.
In August of this year, BMW sold 58,911 vehicles (including MINI brand) in China, an increase of 10.1% year-on-year; from January to August this year, BMW's cumulative delivery in China (including MINI brand) reached 462,934 vehicles, an increase of 15.7%. From the perspective of specific models, the BMW 5 Series delivered a total of 108,000 new cars from January to August. It not only became the largest model of the BMW brand but also surpassed the old rivals and continued to lead the luxury brand.
Since entering the Chinese market, Lexus has maintained steady growth, and its cumulative sales have exceeded 1 million units. However, its performance in August has shown a downward trend. Its sales in the Chinese market in August was 16,921 units, down 4.27% year-on-year. On September 11, Lexus officially announced the price increase news, among which the three main sales models ES, NX, and UX rose between 6000-15000 yuan, and whether the sales volume will be further affected depends on the next month's data.
Summary: Just as the sales data of passenger cars in August showed that the sales volume was 1.653 million units, down 7.7% year-on-year, and continued to decline slightly. However, after a period of policy adjustment and the release of consumption potential, product strength has become an important factor in maintaining growth... In particular, the new generation of Sylphy, which has always been shown in a comfortable home image, has further enhanced its product strength. In August, sales volume won the top spot, showing that consumers are more rational. The continuous growth of the sales of Yueyue can also be seen in the call of the Volkswagen brand in China. Force, due to the model update, it is more like the transfer of Tiguan L sales; while luxury brands are not affected by the economic downturn, the sales of various brands generally increase, but the lack of competition is also fierce, especially the BMW 5 Series, through the continuous annual Update, attract consumers, and leave old rivals behind.