Superheroes in the real world
At constant time, the rival company DC Comics is at the height of recognition. the most characters of her comics square measure constant superheroes who joined the Justice League team. Why not follow in the footsteps of competitors and make a team of superheroes, thought Martin Goodman, and set his artistic team the task of surpassing DC Comics.
Heroes of comics DC Comics - Batman, Flash, Superman differed in physical power and failed to feel the sentiments inherent in standard people: concern, doubt, etc.
In distinction to them, Marvel Comics staff invent characters which will be known as "superheroes within the real world". They, moreover as individuals, suffer, love, depressed, quarreled, quarreled and reconciled, solve money issues, etc. Stan Lee and Jack Kirby blessed every character with their own character, and it had been the primary time within the history of comics.
The first magazine, wherever a brand new approach to the creation of characters united in an exceedingly team was applied, was known as the "Fantastic Four". He came to call in 1961, and his characters Mr. Fantastique, the Invisible lady, the Torch Man and one thing like a shot became fashionable. it had been a novelty for the readers that the heroes not solely save the planet, however additionally conflict, argue, have totally different points of reading, their relationships, like those of real individuals, square measure in dynamics.
The Marvel methodology
Stan Lee, who was already the editor-in-chief of the corporate, was planning to leave his post to try and do one thing a lot of serious than comics. however the thundery success of the "Fantastic Four" created him hand over that thought.
While functioning in the magazine, he and Jack Kirby can develop a brand new methodology, which is able to kind the idea of the work of the complete publisher and can be known as the Marvel methodology. Its essence is that the author and also the creator don't work one by one from one another, however perpetually interact: the creator makes sketches and passes them on to the author, he writes dialogues and once more provides the creator for improvement.
They discuss bound problems along, and everybody has the chance to contribute one thing of their own. This methodology has sped up the pace of labor on the ultimate product and considerably improved its quality.
Using this approach to functioning on characters, Stan Lee creates the comics "Iron Man", "Spider-Man", "The unimaginable Hulk" within the next two years, that created the corporate a favorite reader. DC Comics, that failed to need to alter in accordance with their modified preferences, was left behind.
Stan Lee's time
Marvel has long understood that comics attract not solely kids, however, adults moreover, and have modified politics, inventing characters and stories that square measure fascinating and adults. And Stan Lee had the spirit to the touch upon in comics topical social and political problems, such a lot of DC Comics readers "ran away" to Marvel.
The comic book market has become dominated by Marvel Comics, with sales reaching fifty million problems each year. For industrial reasons, in 1968, Martin clarinetist sold the business to a company that united it underneath the name Magazine Management Co. The clarinetist himself remained a publisher.
Goodman retires in 1972 and is replaced by Stan Lee. And in Marvel comes a brand new editor-in-chief. At this time, the magazine business is in decline. the most theme of comics once more becomes horror, fantasy, crime, satire. however the new Marvel comic book characters are not any less fashionable than the previous ones. "Conanvar", "Red Sonja", "Howard Duck", "Dracula's Tomb", "Space Odyssey", "Star Trek" - fashionable comics of the 70s of the 20th century. In 1973, Magazine Management Co. was renamed Marvel It was Stan Lee, who became the face of the publisher, it owes a lot of to its success. He "introduced" communication with readers with the assistance of the newspaper that accompanied every new issue. within the newspaper, he told readers in an exceedingly friendly manner regarding future plans, new staff, posing for recommendation, etc., thus giving them the impression that they're a part of an ingenious team. He started his own section wherever he corresponded overtly with the fans, human action with them "in their own language". They expressed their love and recognition to him, and he received from them confidence within the correctness of the chosen path.
Thanks to Stan Lee's tolerance and personal appeal, Marvel Comics had a friendly and inventive atmosphere: he appreciated all the staff and never claimed the privilege to be the only real author of a personality that had become fashionable. He was revered by each reader and staff and has become the foremost celebrity within the magazine business.
Then there have been the comics "Avengers", "X-Men", the first issues of "The wonderful Spider-Man", that brought the be comics cluster, however, sales began to fall. They were raised once more due to the gap of a sequence of magazine stores, that had antecedently been distributed solely through newspaper kiosks.
In the 70's Marvel went on TV, presenting multi-series together with his characters, in particular, Spider-Man, the green monster Hulk.
To be continued...