Ecotrends in cosmetics: anhydrous formulations, slow consumption and smoothie masks
Cosmetics while not water, slow consumption and plant analogues of synthetics
Ethical business isn't a plus – once it involves moral cosmetics, many folks primarily mean the shortage of animal tests. In most countries of the globe, it's prohibited for an extended time, there's nothing to boast regarding. At constant time, the conception of ethics is way broader.
If you look at it, any cosmetic (and not only) brand should be honest and ethical a priori. After all, these are universal values, without which everything loses its meaning: both in everyday life and in business.
Ethicality shouldn't be stressed as a special advantage, as a result of it's the norm. In any space, it's important to be moral towards animals, flora, customers, workers and partners. every company in a way or another promotes its own values, and therefore the client eventually votes with a ruble for the one World Health Organization is nearer to him in spirit.
The main cosmetic eco-trends of recent years:
Naturalness
The nearer we tend to get to nature, the calmer we tend to get. The demand for cosmetics is growing fully or nearly fully natural. Individual ingredients of natural origin are promoted and sometimes result in complete product lines.
The year 2019, for instance, is that the year of roses. New merchandise with rose extracts and essential oils are being launched on the market on an outsized scale, likewise as roses - an important trend in style ideas for cosmetic brands.
Anhydrous formulations
Saving the Earth's water resources is turning into progressively necessary. this is often conjointly mirrored within the approach to cosmetic formulations - makers area unit progressively providing anhydrous formats supported oils, dry raw materials, hydrolates that replace straightforward water, etc.
Vegetable rather than artificial
More and additional natural alternatives to synthesized elements area unit being created: vegetable analogues of vitamin A and 2-hydroxybenzoic acid. it's necessary to grasp that not everything natural is beneficial, yet as not all artificial is harmful. It's all concerning skillful and applicable use.
Vegetable instead of animal
Veganism finds a serious response in the beauty segment. Along with the growing interest in cosmetics adapted to the needs of vegans, the production of plant analogs of animal ingredients is also gaining momentum. For example, marine analogs of collagen, animal fats, etc.
Synthetics instead of animal
Some ingredients that were originally extracted from animal raw materials square measure currently synthesized for moral and economic reasons.
These are, for instance, collagen, mucopolysaccharide, additionally because the latest peptides that square measure just like those found in animal poisons (we use, for instance, cone-shaped snail poisonous substance, marine anemone poisonous substance in our cosmetics).
Ecopackaging
Minimization of plastic, absence of inserts, packaging made of recycled materials - all this is in demand. The modern buyer pays attention to the packaging in which he chooses products. Some manufacturers offer reusable solutions and refills (this is especially popular in the segment of decorative cosmetics).
Slow consumption
Refuse from excessive consumption and purchase of new cosmetics only when the old one is used. The global fight against shopaholics has begun, and many have already accepted the challenge of refusing to buy at least for a while.