To start the business you must have a minimum of initial material.
- Shampoo, conditioner.
- Lotions, vials, hair foam, lacquer...
- Colors, biological colors, protective creams...
- Permanent.
- Powdered talcum powder and hydrogen peroxide.
- Stain remover
All the material indicated should cost more or less 1000 euros.
Computer tools
You have to own in your living room:
- A PC;
- A printer;
- A telephone;
- A Web Page;
- Software;
Quality tools will cost about 2000 euros.
Total initial investment
For the initial investment, you will need to have about 30000 euros.
Financing
The initial investment can cover the company's needs for a short period of time, but know that there are several ways to get extra capital. You should first carefully consider the percentage of equity and the percentage of debt that will be due to third parties.
The main source of finance for a newly established business is family and friends: you can ask them to lend you money to contribute to your business.
The most commonly used sources of finance are:
- Loans.
- Leasing.
- Confirming.
- Renting
- Commercial discounts
There are also grants and subsidies provided by public bodies to promote business creation and employment. This aid consists of:
- Non-repayable grants.
- Financial grants.
- Free training.
- Technical support.
Image
The image of the salon matters a great deal. The entire salon must convey harmony and coherence in order to make customers even more comfortable: you have a greater guarantee of obtaining loyal customers.
That's why it's worthwhile to invest a large amount of money in the furnishings at the beginning. Customers go to the hairdresser to improve their image, as they will choose an attractive, tidy and clean salon. Try to pay attention to every single detail to get a superlative image.
Location
Another determining factor is the location of the room. Study the area in which you need to locate your salon and try to get away from the competition. We recommend a very busy area.
Insurance
Below is a list of the essential insurances:
- Liability.
- Burglar alarm.
- Multi-risk insurance.
Requirements
The salon must have smooth, waterproof walls that are easy to clean and disinfect. It must have a heating or air conditioning system to ensure acceptable temperatures. In addition, the furniture and tools must also be made of washable material that is easy to clean.
A living room of 100 square meters or less can have a bathroom shared between staff and customers, a larger than 100 square meters must have separate bathrooms.
If a service is offered that concerns both sexes, the bathrooms must be distinguished according to gender. Staff changing rooms should be equipped with lockers or hangers for employees.
The warehouse is vital for storing the equipment. You must also have a disinfection area for the material used: the blades must be disposable, the other objects must be carefully sterilized.
Competition
In recent years the number of salons has increased exponentially and are constantly expanding consolidated franchises such as Jean Louis David or Frank Provost.
This penalizes small shops that can only count on their quality.
Unlike hairdressers, quality has not increased: there are many salons, especially the chains of major brands, that do not care about quality with the sole aim of earning without the need to retain customers.
Customers
In the past, this was a service reserved almost exclusively for older women. Now things have changed: men as much as women use this service, of all ages.
Since prices have also fallen, salons are accessible to the entire population.
Franchising
To open a salon you can also opt for a franchise. It will guarantee less risk given its established reputation, lower advertising costs, simplified training and assistance at the expense of less independence and the impossibility of taking initiatives.
Most brands will charge an entrance fee in exchange for their know-how and their brand, offering training, renovation of the premises, staff selection, assistance...
Marketing
Once you have established your market segment, you have to choose the means by which to attract customers.
Differentiation
One way of dealing with large exhibition chains is to offer a wide range of services. It could be a loss not to open a unisex salon: the initial investment is the same with the difference that the benefits increase.
There is a growing demand from men for services such as dyeing or beauty treatments, so a unisex salon could be a winning move,
Online marketing
For a salon, it is necessary to have a dedicated web page, a profile on Google Maps and various Social Networks. On Cronoshare you can find website designers ready to offer their services.
A person, generally, when in need of such a service asks family and friends or searches for information on Google. They will search for the first results that appear, so your page must convey trust, offer a lot of information clearly and provide advice.
- At Cronoshare, we provide you with some effective tools to get customers:
Inbound Marketing: this is about creating a system of finding leads. Having a card containing potential customers can give many opportunities for your business. If you want to create an Inbound Marketing system you have to work on content marketing and email marketing. On Cronoshare you can find specialists in web positioning. - Web page: The web page must have a section dedicated to the blog where you can share the posts related to the way hairdressers work. The site must also contain links to ask for appointments and links to various social networks, information on members who make up the salon, a list of products purchased, etc..
- Social networks: consist of a free method to obtain customers. Facebook, Twitter or Instagram are a great opportunity to lure customers.
- Ads: to increase your visibility is essential to publish ads on Google and Facebook. They serve to make your site appear in the first search results
Another effective marketing idea is to create a channel on YouTube, more and more in vogue, proving to be one of the most popular platforms in the world. Here you can upload video tutorials on hair care.
Chronoshare
With Cronohare you will get new customers in a simple and cheap way. We take care of digital marketing and customer recruitment, so your business can devote itself full time to what it does best: providing excellent service.
You'll start receiving offers from customers in your area: don't hesitate and choose a professional and responsible option that guarantees you 100% advice and customers.
Offline marketing
Like online marketing, it is essential for an effective advertising campaign. The same digital content can be converted into flyers and catalogs. At Cronoshare, we can provide you with graphics professionals who can help you create your flyers.