The WWFC Premier League Wolves of Fosun International will jointly host the French popular designer KOCHÉ to hold a preview event on the cooperation capsule series in the British consular bureau. The Shanghai International Model Contest, a professional-level event aimed at cultivating a new generation of Chinese supermodels, will also host the 2019 Shanghai International Model Contest Finals and Awards Ceremony during Shanghai Fashion Week. The "Hushang Cup" Haipai Cheongsam Designer Selection Competition, which aims to promote the innovation and development of Shanghai's apparel culture, will host the finals during the Fashion Week.
In addition, the “Meeting Room” will continue to serve as the reception room for overseas guests at Shanghai Fashion Week, and talk to them about the hot topics and exchange opinions at the new world main show OPEN HOUSE. MODE TALK industry talks, will also gather experts and practitioners in the industry to share the multi-faceted perspective, bringing the industry's first-line operational dry goods sharing. The Oriental International Technology Forum with the theme of “Technology Changes the Future of Fashion” will also jointly explore how to further integrate technology and fashion in the future.
Have temperature, enjoy the experience of consumer carnival
Recently, the General Office of the State Council issued the "Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption", hitting the "promoting consumption" combination boxing, emphasizing "promoting the development of new modes of circulation new business", and escorting the transformation and upgrading of the fashion consumer market. In the deepening year of Shanghai's full-fledged “Shanghai Shopping” brand, as the official B2C event of Shanghai Fashion Week, Shanghai Fashion Week, which has developed into the sixth season, continues to deepen the experience-based consumption field, amplifying the spillover effect of “Shanghai shopping brand”. Through the fashion guidance of C-end, it promotes the consumption of fashion consumption and promotes Shanghai to build a world-class consumer city.
In the context of the experiential consumption upgrade, the sixth season of Shanghai Fashion Week starts from the “perceived multi-source” and takes the theme of “poetic oriental” and “uninvolved western” as the theme, looking for individuality and commonality in the opposite and unity. The difference is the "homologous and multi-source" between the East and the West. With interactive devices, photographic works, fashion performances, women's power forums, design brand flash shops, cross-border fashion new product launches and show shows, we will create a new experiential consumption model of “content + experience + consumption”.
The theme of “Perception of Multi-source” in spring and summer of 2020 is provided by Promostyl, an international trend forecasting and consulting organization with 50 years of professional experience. The main visual image of Shanghai Fashion Week, which combines this theme and creative design, will also become a unique feature of Shanghai. landscape. Special thanks to China Xintiandi, Tmall, Paris L'Oreal Salon exclusive, MAC Charco, Shanghai Xintiandi Langham Hotel, Pepsi China Ltd., global digital payment company Visa, SF, Martell party not only this, but also sponsorship of All-Friends Home stand by.
Each season's Shanghai Fashion Week carries the unremitting pursuit of fashion and conveys the infinite power of Chinese design. The 17-year-old Shanghai Fashion Week has grown into a leafy tree, bringing together many outstanding designers at home and abroad to attract the attention of the international fashion industry and become the starting point for new designers to pursue their dreams. In the future, Shanghai Fashion Week will continue to create a fashion eco-platform with Shanghai characteristics and international influence with an attitude of excellence, and inject vitality into the development of China's fashion industry.