To benchmark international, from regional exhibitions to global trade exchanges, MODE Shanghai Apparel & Accessories Fair is committed to becoming the core carrier of “Asia's largest original fashion brand ordering season” and tends to be stable. From October 11th to 14th, the new MODE exhibition will inject more cool personality and appear at Shanghai Mart. At the same time, together with ONTIMESHOW, Shitang, DFO, ALTER, TUBE and NOT Showroom, each of the six unique exhibitions will hold an order fair in the same downtown area to welcome professional buyers from all over the world to buy friends. It builds a bridge between the brand and the market, and weaves a prelude to the second China International Import Expo in early November.
After five years and ten seasons of exploration and development, MODE Exhibition has formed a unique brand effect and strong cohesiveness at home and abroad. Since its inception, more than a thousand unique brands in more than 40 countries have gathered at the MODE exhibition to present a creative and rich “shopping list” for professional visitors. The new season's MODE exhibition will have more than 500 brands full of personality and style. Bringing the latest series in the retro and energetic MODE show, cross-border cooperation, sustainable fashion, and variety will become the most MODE exhibition. The keywords that are worth looking forward to, the trend of brands, slow quality of life and functional clothing brands are also growing stronger. The MODE exhibition will further subdivide the participating brands, including men's wear, women's wear, jewelry, glasses, bags and lifestyles, in an effort to create a one-stop shopping destination for professional buyers.
Have depth, "live" out of fashion new ideas
As a city card showing Shanghai's fashion image, Shanghai Fashion Week has always adhered to the construction of a good ecological environment of “innovation leading, cooperation and win-win”. While actively promoting the linkage of brand exhibitions, all kinds of industry depth and benchmarking during the fashion week. Forum summits, keynotes and events will also be held concurrently in the central districts of Shanghai.
Shanghai Fashion Week is not only a platform for display and trading, but also a responsibility for social responsibility. Building a beautiful China is an important part of the Chinese dream of realizing the great rejuvenation of the Chinese nation. As the focus of the upstream and downstream of the industry chain, Fashion Week will be dedicated to advocating collaborative innovation inside and outside the industry, and promoting green development. This season, Shanghai Fashion Week will continue to cooperate with the global high-end boutique group Kaiyun Group, and invite leading figures from all walks of life in the world to explore the theme of “innovation, change and sustainable fashion”. The Kaiyun Group will also hold the K Generation Awards Ceremony in the same period to recognize and support start-ups that seek to provide innovative solutions in the apparel industry value chain. In addition, from the "beauty to the good" of the previous season to the "good deeds" of this season, the Sustainable Fashion Open Forum has once again assembled people from different fields to discuss the trends, challenges and opportunities for sustainable fashion in the future. Shanghai is gradually being defined as an important hub in the world's sustainable fashion landscape.
Committed to the international reputation of China's young fashion creative talents, this season Shanghai Fashion Week chose to attract more people's attention with innovative promotion and communication methods. CLUB ADVENTUBE will create a wonderful exploration of fashion design with unique immersive creative curation; FUTURE UPON A TIME: An Immersive Fashion-Site will present immersive fashion art in the form of Fashion Performance Experimental site.
The international luxury brand MARNI has cooperated with the Chinese ethnic minority Miao. The global creative director Francesco Risso will launch the project in Shanghai during the fashion week and release the project promotion. The international authoritative fashion business media BoF fashion business review will be During the fashion week of this season, the BoF Shanghai Fashion Week “China's Creative Power: From the Native to the Sail World” screening meeting was held, which was screened as a special film for the first BoF China Prize.