This year marks the 70th anniversary of the founding of the People's Republic of China. In line with the pace of the times, the Chinese fashion industry has demonstrated a leap-forward take-off and constantly refreshed the world's perception of "Chinese creation." In the new season, Shanghai Fashion Week will actively adapt to the development of the times and present new and new features in a new look, further helping the Chinese fashion industry to create value chain value and consolidate its position in the Asian and global fashion week system.
Relying on the city heritage and cultural self-confidence of Shanghai's century-old fashion capital, Shanghai Fashion Week has gone through 17 years, forming a fashion ecosystem with multiple pieces of media such as works release, trade show, and theme activities. Shanghai Fashion Week, which will kick off on October 9th, will create a new “Fashion Water Cube” show at Xinpingdi Taiping Lake. Shanghai Fashion Week and China Xintiandi will sign a new three-year strategy at the press conference. The cooperation agreement, from the footsteps of Xintiandi trend landmarks to the entire Shencheng plate, Shanghai Fashion Week, with its increasingly mature “characteristic ecology”, further promotes the overall development and prosperity of the fashion industry, while strengthening resource integration, fully promoting Shanghai “four” The construction of the big brand and urban development have built Shanghai Fashion Week into a top fashion event that matches the “excellent global city”.
At present, we are welcoming a new turning point in the transformation and upgrading of consumption. The rapid development of technology and the changing market are creating an infinite future. This season, Shanghai Fashion Week takes “perceived multi-source” as the trend direction, “perception” means inspiration and cognition, and “source” means traceability and multi-dimensional source. In the new season, we encourage multi-dimensional sources of inspiration, explore and extend human limits and imagination from different perspectives, and promote unlimited creativity in the design field. At the same time, it advocates the group consciousness and synergy effect of retrospective people, from individual to group, from individual brand to the whole industry chain, paying attention to sustainable fashion, respecting the environment in which they live, and taking on more social responsibilities.
Have an attitude, "show" fashion new wave
As the core unit of Shanghai Fashion Week's work release, Xintiandi's main show will be on the new look of Shencheng. This time, Shanghai Fashion Week first moved the main show to the east side of Xinpingdi Taiping Lake, and upgraded to create a 2.0 version of the “Fashion Water Cube” show with a unique “bubble” façade. Shanghai Fashion Week has always practiced the concept of sustainable development. Whether it is the structural design of the show or the choice of materials, we will proceed from the concept of “sustainability” and recycle as much as possible to avoid extravagance and waste. Strolling through the glass corridor and OPEN HOUSE set up in the show, the show and nature blend together to enjoy the beautiful scenery of Xintiandi Taiping Lake Park.
In addition to the new upgrade of the appearance, Shanghai Fashion Week in 2020 spring and summer is carefully selected for the release of the brand. This opening show will be the first Chinese women's brand LILY, which is the first to propose "business fashion". It will give a new expression of Chinese women's personality; while China's leading men's designer brand Cabbeen Carbin moved to Shanghai for the first time, and realized clothing design for the first time. The cross-border cooperation of China's space culture, in particular, presents a fashion release event of "The Moon Rabbit Program - Cabbeen Kabin x China Aerospace Culture" on the "Moon City" overtime, to create the closing ceremony of Shanghai Fashion Week. . Every Shanghai Fashion Week is a gathering of old and new friends, except XU ZHI, LEAF XIA, W.RONG, YES BY YESIR, YIRANTIAN, BAN XIAOXUE, C+ plus SERIES, AT-ONE-MENT by Wanbing Huang, ANIRAC, Zickness Old friends from AWAYLEE, HUI BY ERAN HUI, YOUYYOU, INXX, Devil Beauty, etc., also welcomed Short Sentence, DAMOWANG, ORDINARY PEOPLE, NPC, BESFXXK, FYP, beyondcloset, FMACM, SHANGMUYE, etc. New friends who are loved by consumers at home and abroad landed in the Taiping Lake show. This season's Xintiandi show, from design to style, from show to music, exemplifies the brand's interpretation of the "perceived multi-source" theme. While expressing multiple inspirations in design, more and more designers have also given more fashion expressions to the fashion. Streets, banquets, life, workplaces, music festivals, outdoor and other costumes will be in this new world. On the show, one by one, the band, rap artists, electronic musicians, outdoor talents, etc. will appear in the catwalk, and create a greater creative spark with cross-border cooperation. The brand launches the latest ideas, realizes the concept innovation, introduces social issues such as sustainability and public welfare, actively guides the green and natural consumption concept, and conveys the humanistic spirit appeal of design.
LABELHOOD will be moved to the east bank and Minsheng Wharf of Pujiang River in the spring and summer of 2020. After five years of development, LABELHOOD, which is committed to “bringing young pioneering fashion power to China and even the international fashion stage”, has become the most concerned in the international fashion industry. Highlights. This season, with the theme of “OUT OF WORLD”, LABELHOOD embarked on a trip to break the Yuan, and gathered 22 young designers to lead the “broken wall” spirit. In addition to the well-known signature designers, eight emerging brands such as YUEQI QI, SUPERR, LUCENCY and SONGTA have joined the LABELHOOD fashion demonstration unit for the first time, bringing a more “outrageous” fashion with extremeism and gender. The lineup of menswear designers is also growing stronger.
Nowadays, the demand for high-quality experiences of the young consumer groups has further increased. As an important subdivision platform in the new product launch matrix, SIFS has ushered in a new upgrade this season, further focusing on the “special occasions, unique styles” of clothing new products, leading The unique style creates a new and fashionable narrative of fashion, and jointly explores the design expression of fashion in group, technology, environment and social responsibility at Jing'an International Center.
Along with the release of the “two-child policy” and “consumption upgrade” dividends, the market for children's wear has steadily increased, and the demand for fashionable and brand-like consumption has increased significantly. Based on the 800 show position, this time, the domestic and overseas brands plus KIDSWEAR children's wear will further expand the scale of the release, bringing a wonderful domestic and international outstanding children's wear release show.
In addition, the designer brand JUDYHUA, which is rooted in Shanghai, will return to the Shanghai Fashion Week release schedule this season to showcase its latest collection of 2020 spring and summer.