Blundell J. Waging the war of ideas. London, 2003: "Society can only be changed by changing ideas. You must first reach intellectuals, teachers and writers with reasoned arguments. Their influence on society will prevail, and politicians will only follow. This is an account of a conversation that took place in 1946, when Fisher came to ask Hayek about the prospects for a political career. Hayek talked him out of it, offering in return a practical role as a promoter of the liberal economy.
Hayek's role as an intellectual was interestingly defined. He saw two important characteristics:
the ability to speak/write on a large number of issues,
the opportunity to get acquainted with new ideas before the general public gets acquainted with them.
John Blundell, who describes the meaning and ways in which Hayek and Fisher work to promote liberal economics, highlights the following foundations:
Market ideas have proven to be unrealistic and fascinating to people, thus opening the way to non-market ideas,
people are busy with today's events, losing sight of the long-term consequences,
the intellectual is the gatekeeper of ideas,
The best market people become businessmen, the best anti-market people become intellectuals and scientists,
you have to believe in the power of ideas.
Hayek has built an algorithm to promote the idea, and built on a good analysis of the failures of past attempts.
This is essentially a simulation of the role of the gatekeeper (gatekeeper), which is embedded in the Western approach to news analysis. There are also works that link Hayek with the theory of complex systems.
By the way, Curtis has long been paying attention to the help systems in Amazon, Netflix and others, which are also implemented in microtargeting in electoral technologies. Curtis refers to the opinion of P. Maes, who said: "...The inevitable result is the narrowing and simplification of your experience, leading people to a static, forever narrowed version of themselves.
Another idea is to change the view of the computer as a desktop, a device on the table. This view prevailed when the computer was used only for calculations, but today it is used for everything, starting with a conversation with friends. She is engaged in developing new ideas for human interaction with the computer that better integrate the digital world and our physical experience. The desktop metaphor narrows down the understanding of our new possibilities.
Our perceptions of the world, which are weakly changed as the world itself develops, hinder creativity and innovative changes in society. For example, many well-known firms in Silicon Valley pay for different types of meditation training for their employees in order to expand their consciousness for the development of creativity.
At the same time, ideology can also be an economy, as we can see from the following observation of the artist E. Bulatov: "I don't think that America or Europe is less ideologized than the Soviet system. It's just that there's another ideology - the market. And in a sense it is more dangerous for our consciousness, because the Soviet ideology was openly inhumane, and therefore it was easy to separate and see it, to look at it from the outside. And the ideology of the market is not inhuman, it is always offering a lot of necessary, useful and well-made things. But the fact is that as a result, you again, like in the Soviet Union, from childhood unnoticed, but stubbornly believe that the acquisition of these things is the meaning of your life.
Man is formatted by what he believes in. A formatted person no longer has the opportunity to see the reality in which he or she lives differently. In it, he sees only what is already written in his head. Any deviation will be perceived by him not as a reality, but as a mistake, a deviation from reality.
In Soviet times, an anecdote was popular, where the collective farm chairman did not want to fall asleep in front of the board because of the arrival of foreign journalists. He answered the calls to fall asleep with a phrase that had become a classic one: "Don't slander".
One should not think that neoliberalism is criticized only in the post-Soviet space and by "wrong" economists. In 2016, The Guardian published an article by an economist titled "Neoliberalism is the ideology behind all our problems". Here, among other things, it is stated that neoliberalism has spread so much today that we have ceased to perceive it as an ideology, as if it were a biological law like Darwin's theory of evolution.
The world transforms when our brains first "break", opening up new possibilities for understanding and modeling. Tomorrow's world will always be new if our minds change before that.