BASIC OF REFERENCE ACTIVITIES
Areas of activity. Classifications Advertising is an activity or resulting product aimed at the realization of marketing or other objectives of industrial, service and public organizations by distributing the information paid by them in such a way as to have a strong impact on the mass or individual consciousness, causing a given reaction of the selected consumer audience.
Definitions of advertising activities :
International - modern activities of firms from industrialized countries, focused on foreign markets, taking into account their characteristics;
Foreign economic - activity of domestic enterprises and organizations in foreign markets, reflecting modern practice;
internal - activities of domestic enterprises and organizations serving the domestic market.
Golden advertising rules Advertising should be:
Brief;
Informational saturation;
original, something different from others and well remembered;
demonstrative;
should show the distinctive features of the advertised;
scientifically sound;
and, finally, just beautiful;
There should be no advertising:
stupid and intrusive;
long;
to a simple man who does not understand;
Recomedations:
Give time to write down the phone;
where possible, use poems;
Carry out a comprehensive advertising campaign using all available means;
TYPES OF ADVERTISING ACTIVITIES.
Media advertising As noted earlier, advertisements in foreign media usually include advertisements in the press (newspapers and magazines), on radio, television and on standard outdoor billboards. Advertising in the most read publications and popular programs is naturally the most expensive. Therefore, saving on them, the advertiser risks losing a wide range of consumers. Advertising is often made catchy, attracting attention. However, the reader, viewer, listener should be clear where the advertising and editorial material. The form of advertising should be consistent with the culture and understanding of the advertising audience, which it is aimed at. Creative approaches may vary. For example, when advertising mass-demand goods, as a rule, emotional motives are used, and rational ones for industrial products. But in any case, advertising is effective only when it meets the following requirements:
clearly formulates the market position of the product, i.e. contains information on the specifics of its use, the difference from the products of competitors;
Promises the consumer significant benefits in the acquisition of goods, which shows its advantages, creates a positive image, formed other prerequisites for preference in the title of advertising, and in its illustration, and in the style of presentation of textual and graphic materials;
contains a successful advertising idea - original and at the same time easy to understand;
creates and introduces into the consciousness of a clear, well-thought-out image of the product - a stereotype that increases its value in the eyes of consumers;
The quality of the product offered is underlined by the high quality of the product and at the same time the level of performance is associated with this high quality;
is original and therefore not boring, does not repeat the known, tired decisions;
has a precise focus, reflecting the different needs, desires, interests of specific consumers and informing them in a way that takes into account the differences in consumer demand in a particular advertising audience;
attracts attention to what is achieved by successful artistic and textual solutions, placement of advertisements in the media of high reputation, who read, listen, look at those for whom the advertisement is designed;
Emphasizes the new unique features and properties of the product, which is a prerequisite for its success in the market and the most active component of the advertising argument;
focuses on the main thing, without complicating, offers only what is important to the consumer, and refers directly to him.
CONCLUSION Closer acquainted with the different types and types of advertising and ways of its distribution, we can conclude that the most effective is the one in which the most material and spiritual means are invested. Often it is television advertising, which should meet even the most demanding tastes. Of course, in order to fully consider the essence and structure of advertising it would be necessary to write volumes of research and analysis. I have only superficially touched on the main layer that was required of me, although it is possible to delve deeper into this topic for my interest. Well, of course, you won't be able to grasp everything at once, because it's a pretty huge amount of information that contains purely fundamental material. And not everyone is able to understand and comprehend everything at a glance, have to reread and most seriously delve into the essence.