Culture and tourism is the subordinate relationship; culture and tourism is the parallel relationship. The difference between the word, positioning is different."Tourism has become a strategic pillar industry of the national economy," the strategy is long-term, the pillars of the role, it is already a reality.
Culture is time, even from the ancient and modern; tourism is the space, the aspect of the world.
Culture is poetry, tourism is the distance, the distance and poetry have, in front of the superlative is what?
Culture is the soul, tourism is the carrier. Tourism is not culture is out of the body, culture does not travel out of the soul.
Culture is the cause, need a certain industrialization; tourism is the industry, also need a certain cause. Culture and tourism are the happiness industry, the fundamental intersection lies in the field of people's livelihood, said before the national plan of people's livelihood, often is the national plan overwhelming people's livelihood, to this day, people's livelihood is the largest national plan, but also political.
Cultural self-confidence also said that tourism self-confidence has been made, the Chinese footprint traveled all over the world, highlighting China's self-confidence. But confidence does not need nouveau riche, but need civilization. Culture is not natural equal to civilization, civilization is cultivated, is the embodiment of national quality and personal accomplishment. Tourism civilization also needs to develop education.
Nature is also a culture, nature is a big culture. Nature nurtures culture, nature inspires feelings, culture Heathers nature, the country also to the literati, monuments still need to today's people to travel.
Today's boutique, tomorrow's heritage, the heritage of the day after tomorrow. Culture needs flowers bloom together, tourism to contend with a hundred schools of thought. Improve the cultural quality of Tourism, enhance the market awareness of cultural people, shortboard from the complement to better integration.
The rise of the culture under the leadership of the party——
Current situation: cultural economic phenomenon or cultural industry, culture is only part of the economic phenomenon, not enough to form the industry.
Development: cultural industry is to create or nurture, culture is created, not created, the creative market.
Cultural tourism has become the focus of cultural industries, and Tourism Culture has created an emerging pattern of Tourism.
Combination: resources and products, products and markets. Follow the fudge, seize the opportunity, use the policy.
Second, the protection and utilization
Culture is activated, protection is the means, use is the way, development is the purpose.
We can't stick to the eyes of the experts, and we can't stick to the professional field.To use the invisible development of tangible, tangible bear intangible. Misunderstanding one: cultural fundamentalism, protection Supreme; misunderstanding two: condescending, protection slogan implicit interests, experts Supreme; misunderstanding three: the burning of the crane, the name of the heavy culture, but also destroy the culture; misunderstanding four: emphasis on development, neglect of protection, lack of cultural mining; misunderstanding five: people-oriented, always everywhere and people-to-the enemy.
Resource sector, market sector, industrial sector, integration is the common path. Strengthen the protection, dilute the development; strengthen the use, the integration of resources; strengthen the practice, pay attention to the interests; strengthen the harmony, focus on development.
Traditional culture, modern interpretation; traditional resources, modern products.Traditional products, modern market. Culture is the soul of tourism, characteristics are the base of tourism, the environment is the root of tourism, the quality of Tourism. Therefore, tourism workers than cultural workers pay more attention to cultural excavation, than urban construction workers pay more attention to the construction of urban features, environmental workers pay more attention to environmental Greening and beautification, more attention to the protection of cultural relics than cultural relics workers, strengthen the construction of Environmental Protection and cultural diversity of tourist destinations is bound to become
Tourism culture as an integral part of the world culture under the background of the development of the cultural world, but also on the development of the world's culture plays an active role in promoting. Large-scale tourist flows become cultural flow, information flow, capital flow of the carrier, the spread of modern civilization; large-scale tourism activities and requirements of modern civilization and social progress as the foundation. Together, these efforts have led to the opening up of even the most backward countries, and have led to changes in the social structures and attitudes that remained in the Middle Ages, thus contributing to the progress of human society as a whole.
This process is also the process of international and domestic cultural exchanges between various ethnic groups and regions. Tourists yearn for the unique culture, this unique culture is also the National Tourism treasure and make full use of tourism resources. Tourism also produced a collision of various cultures, in this process, the essence of national culture after tempering, retained and carried forward, backward things will be phased out so that the national culture of individuality more prominent, the world culture also common development, and ultimately promote the progress of the human spirit.
Third, to build a new type of Tourism Culture
Tourism culture can be summarized as three sentences: to highlight the characteristics of cultural forms, with rich taste for cultural connotation, with the spirit of humanism for cultural essence.
The basic requirement of the cultural form is the prominent characteristic, not the general expression, not the homogeneity. The main specific forms: one is the uniqueness of the resources, the second is the uniqueness of the architectural form, the third is the uniqueness of the environment, the four is the coordination between the three.
The basic requirements of cultural connotation is rich taste. The main specific form of the first category is rich, the second is the taste of the thick, the third is the exquisite display, the fourth is the connotation and form of unity and harmony.
Cultural objectives of the tourist area: you can put the tourist area (point)quality level standard is summarized as five ten words:1A level health, 2A level convenience, 3A level comfort, 4A level perfect, 5A level culture, progressive, gradual inclusive, endless.
From the viewing angle, it can be summarized as five to see:want to see, to see, good-looking, good-looking, repeated to see.In the specific operation, need to strengthen the five key: difference, culture, comfort, convenience, happiness.
History cannot repeat itself, and experience should be sublimated.To locate the first eye to the second eye mining, to attract the third eye.Therefore, pay attention to the first impression of the destination area, the formation of cultural shock; perfect the last impression area, the formation of cultural aftertaste, is the need for a large force.
Grasp of Tourism Culture Innovation:first, heterogeneous culture.As a tourist destination, the grasp of heterogeneous culture is the fundamental play to the characteristics of the overseas to carry forward the Chinese characteristics, the domestic to carry forward the local characteristics and national characteristics, local to carry forward the characteristics of self.This requires research in all aspects of history, nationalization, local, personalized and other issues.
Two is the homogeneous culture. Popular tourism needs commercial operation, but also requires modern facilities. From this point, the countries of the world, the domestic tourist areas (points) are the same. Such as accommodation facilities, toilet facilities, and various public facilities, should be raised to the height of the culture to understand, to operate, to strive to achieve the standard, which requires international, modern, standardized. Guests want to see the best views but absolutely repels the bad toilets.
Three is the organic combination of heterogeneous culture and homogeneous culture. This requires a part of the corresponding facilities to achieve heterogeneous appearance, homogeneous connotation, nationalized form, modern content. Four is the management and service culture, is also the essence of homogeneous culture, with communication, universality. Five is the formation of Five Forces: visual shock force, historical penetration, cultural attraction, life qinrun force, happy agitation force.
Attention to detail, in one step. The feeling of culture is not only reflected in the big picture but more importantly, it is reflected in the details, the details generate attraction, the details create competitiveness. Often in detail, so that tourists have a bad feeling. But as designers, builders, managers, and servers, often not pay enough attention to the details, even careless. It is also in the details, reflects the text of the wild points, the points. Meticulous detail, not only reflects the rigorous spirit of work but also should show profound humanistic care attitude, to always do everything for the sake of the guests.
On the other hand, to make the comprehensive quality of China's tourism destination as soon as possible to achieve international standards, further to the International advanced level, but also must make great efforts in the details, through this important way, so that we can step in place. From the input-output height, the details do not need big investment but can get better results.
Or that, do not need a large investment of funds, but need a large investment in culture; do not need a large investment in hardware, but need a large investment in software, tourism work needs a large increase in cultural awareness and cultural quality. In short, the starting point is the guests, to people; the end is the details, to culture-oriented.
Four, cultural tourism construction
Let history become fashionable, let culture become approachable, let nature be accessible, let tourism form a life.
Today's garbage building, tomorrow's building garbage; demolished the old building new, built a new think Old, think old imitation, fakes flooded the whole of China. Awe of nature, cherish the resources, treat the culture, respect the predecessors.
On the one hand is the countryside, the countryside should be treated with the concept of landscape, can not be swept away; with the concept of comprehensive management of agriculture, improve land use through tourism, enhance the added value of agricultural products; with the view of talent to mobilize farmers, farmers also become cultural heritage, arts and crafts. On the other hand is the city, to use the concept of grasping tourism grasping the city, highlighting the human nature and diversity; grasping the scenic area with the concept of grasping the restaurant, highlighting the boutique and meticulous; grasping the concept of life grasping leisure, highlighting the comfort and experience. In the city construction, history is the root of the city, the city is the soul of the text, Real is the city of the body, the water is the capacity of the city, the city is green. Highlight the city culture, tectonic Jing city, everywhere is the scene, touch the scenery. The city wants to carry out a complete artistic design, system of image design. Slow life, deep experience, small volume, and more gathered.