Expression "Culture + technology" means science and technology for cultural development into a strong innovation, for the smooth transformation of cultural achievements to bring new opportunities and also let the cultural industry in the supply side of structural reform, in a new round of consumption upgrade opened up a vast world.
Simulation of aircraft launch, astronauts on the moon VR (virtual reality)equipment Sky One, can make their paintings in the projection "live" AR (augmented reality) fishing people, through Face Recognition and infrared dynamic capture let people together to participate in a snowball fight...... this fair, a number of domestic and foreign "culture + technology" type leading cultural enterprises, digital culture and creative enterprises focus industry into the new world.
In the main venue of the expo Longgang cultural enterprise experience area, three audiences wearing VR glasses, riding a horse simulation experience three times, in the” three British war LV bu " scene in the battlefield. This is the overseas Chinese town Culture Group to "twenty-four history" as the background of the creation of the world's First War VR blockbuster" VR Three Kingdoms " project, has been and Hakka cool hat, magic Jones and other original IP story together as the core content, is applied to the independent development of the country's first to the original IP
"Culture + technology" has brought new opportunities for the development of Oct. "In the past, the development of our industry is mostly alone, through cultural tourism, derived from the cultural hotel and other related business sectors. "Now the initiative to adapt to the trend of culture, joint from the internet, high-tech research and development institutions in various fields, such as joint development of strategic projects. Oct related responsible person said. At present, Oct Culture Group has carried out the” IP+VR "strategic layout, is focused on creating” IP Creative+Technology Media+Industrial Capital" original IP industrialization mode of operation, in order to achieve the digital industry multimedia interaction, promote the integration and upgrading of cultural industries.
In addition to the big equipment, “culture + technology " helps the small details of life also become more beautiful. Shake a shake can quickly let the boiling water down to 55℃ cooling Cup, so that houses, household goods measurement is no longer difficult; intelligent laser ranging "Chi ruler", through advanced voice recognition, transcription and synthesis cloud platform technology to achieve portable simultaneous translation "pocket translator" - Xiao translation machine......
Culture has a new power.
"Culture+technology", so that science and technology for cultural development into a strong innovation, for the smooth transformation of cultural achievements to bring new opportunities, but also let the cultural industry in the supply side of structural reform, in a new round of consumption upgrade opened up a vast world.
Into the Huaqiang Fang special venue, as if in the wonderful colorful animation world, VR snow bridge, AR game ” rescue Cubs " interactive experience project so that the audience eager to participate. As the first investment in VR, AR technology research of cultural enterprises, as early as ten years ago, Huaqiang fangte has developed a large number of applications of virtual reality technology of single entertainment equipment.
Today, Huaqiang fangte set up a special "VR Research Institute" to carry out VR, AR, MR (mixed reality technology)research, on the one hand to make VR technology in the theme park, digital animation, special movie, theme of Performing Arts and other fields to expand the application, on the other hand to deepen innovation, into more Chinese excellent traditional culture content, to create. At present,”fangte Oriental God painting "theme park open panoramic AR theater" Liang Shanbo and Zhu Yingtai ""make Crystal Palace ""Cowherd Weaver" and many other projects have become the domestic brand acclaimed cultural and entertainment projects.
In the main venue of the "clock-chime Zeng Hou Yi chime and China's ancient bronze civilization mobile museum" exhibition, every bronze object beside the booth are equipped with a record of the relics details and 3D stereoscopic images of the tablet, the audience only with a sliding finger, you can see the full range of cultural relics 360°of the
Technology such as 3D scanning, 3D printing, and data synthesis not only makes the preservation and restoration work more accurate but also makes more artifacts to avoid the risks and high cost of physical movement, but in the way of image out of the warehouse, out of the museum in the national tour, let the museum really move up."Shenzhen yishang Display Co., Ltd. general manager said to the soldiers.