The period since 2010 can be characterized as an era of contouring. Make-up is also beginning to be used as an anti-aging agent, hiding the signs of aging skin.
Kim Kardashian, a girl who is famous for her appearance, can be rightfully called the benchmark of beauty of this time.
At this time, the debate between stylists and make-up artists about the shape of eyebrows, which are becoming the most important in makeup, continues unabated.
Shadow pallets with a large number of different shades appear, as well as pallets of cream proofreaders and assistants and not only.
And then the contouring is replaced by natural makeup, which is almost invisible. But about this in order.
So, let's start.
2010 - simplicity and naturalness
The variety of colors is changed by natural tones. Make-up does not remain the same throughout the year, and each season dictates its own rules.
Those who ruthlessly plucked their eyebrows at the end of the nineties are upset - their eyebrows become wider.
The emphasis is on one thing: either the eyes or the lips. Red and wine lipstick, thick eyebrows and matte skin, Smoky Eyes and cat's eye hands, peach blush is in fashion. Also popular are nude make-up, make-up in one color scale and grunge style.
2011 - modest day and seductive evening
At the peak of the popularity of gold eyeliner, lipstick of all shades of red and still - Smoky Eyes, but in bright shades: lilac, purple, pink, blue. Different hands are back in fashion. Eyebrows must be of the width and shape that fits the shape of the face.
2012 - focus on eyebrows and contouring
This year is the year of Kim Kardashian. It makes contouring extremely popular. Almost everyone who does not lag behind the fashion trends tries to draw a "new face".
The trend is even porcelain leather, red and wine lipstick, puppet eyelashes and sharply delineated dark eyebrows, which, according to makeup artists' advice, should be on tone darker than the hair. The fashion for arrows reaches its climax. Shadows are applied not only to the moving eyelid but also to the entire space up to the eyebrow. The main color is blue, followed by lilac.
2013 - either everything or nothing
Contouring is gaining momentum and becoming a cult. Beauty bloggers shoot video lessons and teach the basics of this art.
Dense eyebrows are in fashion: Eyebrow powder and wax are used for makeup. At the same time, on the contrast, eyebrows-arc and eyebrows-threads return.
The trend of naturalness continues, along with matte bright pink, raspberry and purple lipstick in fashion, as well as shadows with metallic shine. The main shades of makeup are yellow, orange and green.
2014 - pale skin and cold blush
Eyebrows are still thick and wide, curved, but they are already the same as the hair tone. Shadows of pastel tones and well grown. The main trend is graphic arrows and nude lipstick. However, there is a place for bright lipstick from orange to flaming red. Fashionable is the lip make-up ombre technique.
2015 - make-up without make-up
Strobing is popular, where the areas above the cheekbones, the back of the nose and the middle of the forehead are brightened.
The trend for eyebrows is almost absent or light. However, the most powerful trend is insta-brows with pronounced shapes.
Nude makeup turns in the absence of makeup. Its basis - the perfect skin with the help of tone, a consigliere, powder and a small amount of blushes. Bronzer, lip gloss, eye pencil, and ink are not used at all.
Also in the trend is the most shine of the skin, indistinct contour of the lips with a deep shade of lipstick, again arrows, but already colored and Smoky Eyes all shades of purple. Bright pink lipstick and omber are more popular than ever.
Kylie Kristen Jenner creates his own line of cosmetics "Kylie Cosmetics". Persistent matte lipsticks win universal love.
Company Lancome lets out a novelty - Miracle Cuishon (a couchon), representing packing of type of a powder in which there is a sponge impregnated with a tone means.