China's down jacket brand Bosideng officially announced today that it will be in Milan Fashion Week, and will officially open its big show at 21:00 on September 19th, Beijing time. As one of the four major international fashion weeks, Milan Fashion Week has always been the vane of world fashion. Many luxury brands such as Gucci, Fendi and Prada will choose to release the latest season's design essence at Milan Fashion Week. With its 43 years of brand accumulation and professional pursuit, Bosideng has sold well in 72 countries and became the first Chinese down jacket brand to enter the official schedule and debut at Milan Fashion Week. This is also the affirmation of Milan Fashion Week for Bosideng to lead Chinese clothing to the world.
Enter the official schedule to showcase the fusion of artistic design and professional craftsmanship
With a 52-year history, Milan Fashion Week is the vane of world fashion. Milan Fashion Week combines modern art with fashion, and has strict control over the brand's popularity, fashion design, and product craftsmanship. Bosideng has always been adhering to the spirit of ingenuity, with its dedication to quality and the pursuit of art, will be the only Chinese down jacket brand to visit Milan Fashion Week.
The Bosideng Milan Grand Show is scheduled to be held at the Milan Triennale Design Museum, a landmark of Italian art and architecture. In this museum, which carries the rich cultural heritage of Italy, Bosden's craftsmanship and professionalism in the down jacket field are conveyed to the world. Designed by Giovanni Muzio, one of Italy's most important architects of the 20th century, the Milan Triennial Design Museum not only displays contemporary trends, but also reflects Italian art and design. It is the landmark of Milan's modern art and design community. One. The museum has presented activities and exhibitions of leading brands such as LV, De Beers and Seiko watches, and has close cooperation with artisans such as Fontana, Baj, Martini and de Chirico. Bosideng will paint a colorful painting for the Triennial Design Museum here.
This time, Italian national treasure painting artist Ottavio Fabbri created a painting "Starry Sky" for Bosideng. Ottavio Fabbri enjoys the reputation of “Star Sky Creator” and “Mozart” in the world. It has been personally received by the Vatican Pope and has been sponsored by the European Space Agency. It was jointly launched with Rolls-Royce. Starry Night exhibition. Inspired by his exclusive paintings, Bosideng created the Milan Fashion Week starry series, showing the collision of Eastern and Western art.
Inspired by foreign fashion circles, authoritative people gathered in the show
The information that Bosideng landed at Milan Fashion Week has aroused great attention from foreign fashion circles. The fashion authority magazine "VOGUE" Italy is full of expectations for the Bosideng Milan show.
In addition to the starry sky artist, the Bosideng Milan big show is even more star-studded. Hollywood famous movie stars, who have won the Oscar and Golden Globe awards will come to the scene to help out. International supermodels that have competed with Burberry, LV, Chanel and other big names will also lead the big show. The luxury brand photographer will also demonstrate the ingenuity of the Bosideng Milan Fashion Week series with creative vision. In addition, fashion bloggers with thousands of fans on INS, editors of Italian fashion magazines, and the world's top design school deans will also come to watch the Bosideng Milan show.
Focus on down jacket for 43 years, promote the transformation of Chinese clothing
As the world's peak fashion feast, Milan Fashion Week is very strict with the entry standards of the participating brands. It needs to meet the influence of more than 50 countries around the world, the product selection needs to reach 4A level, and the product design needs to obtain international awards. Only in order to be on the stage of Milan. Bosideng has always continued to improve in terms of down, fabrics, craftsmanship, and patterning. From the selection of quality materials for down, it is equipped with strict standards. Bosideng selects luxury grade down and uses the same supplier as Moncler. German anti-velvet needles are used in the sewing process, and Japanese sewing equipment is introduced to ensure the high quality of the products. Under the innovation and quality catalysis, Bosideng created a national laboratory of down jackets, and has 146 patents, 23 scientific research projects, 218 technical standards, etc., and obtained 3 high-tech product certifications. Bosideng also took the lead in increasing the amount of cashmere to 90%, leading the Chinese down apparel industry to a big step forward. In addition, Bosideng participated in the drafting and revision of five international standards, nine national standards and four industry standards, setting a leading benchmark in the down apparel industry.
Selling 72 countries in the world, leading a new breakthrough in down jackets
Since 1976, Bosideng has been selling to 72 countries in Italy, the United States, France, and the United Kingdom for 43 years. It has won over 200 million people worldwide and is also located in the most prosperous South Morton Street in London. Bosideng's flagship store. In recent years, Bosideng has continued to lead the breakthrough in down jackets. In 2014, Bosideng entered the Italian market for the first time and brightened the Milan Expo for quite a few years, which laid the foundation for its consumption in Italy. Today, Bosideng has covered more than 350 fashion buyers across Italy, and has been with many luxury brands such as Gucci and Prada. In addition, Bosideng entered the official schedule of New York Fashion Week in September 2018. In October of the same year, Bosideng teamed up with the designers of the United States, France, and Italy to release a joint series. Once launched, it triggered heated discussions. Many domestic and foreign stars eagerly recommended and became the pride of Chinese clothing brands.
The debut of Milan Fashion Week represents another breakthrough for Bosideng. Bosideng will adhere to its professional and dedicated brand spirit and present the influence of Chinese brands to the world with a new attitude.