Perception is a form of knowledge of reality. The sensual data and visual images that arise in the process of perception, which are formed at the same time, acquire a subject-specific meaning, i.e. relate to a certain subject. This subject is defined by the concept, fixed in the word, in the meaning of the word fixed features and properties that were hidden in the subject as a result of public practice and social experience. Comparison, comparison of the image appearing in the individual consciousness with the subject composition, properties, the signs of which are discovered by the public experience, fixed in the meaning of the word, constitute an essential link of perception as cognitive activity. In contrast to the feeling, which reflects the individual properties of the irritant, perception reflects the subject as a whole, in the aggregate of its properties. Thus perception is not reduced to the sum of separate sensations, and is qualitatively new stage of sensual knowledge with f