Wellness centres are a great opportunity to do business. Every day new techniques are developed that attract new customers. Now, if you are interested, all you have to do is read our guide on how to attract customers to a wellness center.
Read on if you want to understand how to attract new customers
Participate in events
Find out about all the events that take place in the industry. You can go there as a visitor or as a company to get in touch with new techniques and innovations in the field of aesthetics and wellness. You can also rent a stand to give information about your center, giving customers business cards, free exhibitions, loyalty offers ...
Print business cards, flyers...
An efficient form of marketing is the printing and distribution of printed advertising. Develop an eye-catching flyer that attracts the attention of potential customers and makes them interested in the services that your center offers. The same goes for business cards, catalogs...
Remember that these advertising formats must contain the most important information:
Company name
Address
Telephone
Web page
Company Email
It is a good idea to add some rates, a slogan and highlight some special offers below.
Talk to friends and family
If you're new to the industry, your biggest allies will be your friends and family. Ask them for their help by recommending your center through word of mouth. Give them flyers, business cards and tell them what your business is all about, so they can comment on it with potential customers.
As for the acquaintances, choose well who can help you by processing a message for each of them explaining how they can do it and talking about what your business consists of. There are several possibilities: recommendations, society... the message must be polite and personalized so that it does not seem like an impersonal text sent to a large number of people.
Always remember to include essential information clearly and concisely.
Propose collaborations
You can also establish partnerships with other professionals. Take into account those sectors that can benefit from your business and from which you can benefit, such as suppliers of beauty products, masseurs, hairdressers ...
Offer attractive offers
The best way to attract customers is through convenient offers. If you've just opened your center, organize opening offers: 2×1, discounts, free services, exclusive packages...
Once you've attracted your customers, you need to retain them and make sure they continue to enjoy your services. A good method is to establish new offers for those who have participated in previous ones.
Create ads on websites like Cronoshare
Today, the presence on the Internet is essential since the web is an immense source of potential customers. A great idea is to make announcements on marketplace websites like Cronoshare. Here you can create your own company profile and then receive offers from customers in your area.
Unlike conventional marketing methods, this option is the fastest and most effective: customers will contact you easily.
Create a professional and engaging web page
Creating a web page dedicated to your business is a great way to attract customers to a health club. Make it attractive and professional. It must contain all the essential information about your business (name, address, telephone...).
Since wellness centers are many, you have to differentiate yourself from the competition: this will be the factor that will attract customers.
Attracting customers to a wellness center 2
Marketing ideas for wellness centers
Low-cost prices: you can set low-cost prices for a limited period.
Opening offers: useful if you have just opened your center. There are several possibilities: half-price services for the first week, 2×1 if customers bring a friend...
Events and Celebrations: Use events, anniversaries and celebrations to launch relevant offers with the latter. Summer, Christmas, Chinese New Year... Anything worthwhile!
The social network draws: You can make social network draws by offering discounts, services or products for free... It's important to make sure that the requirement to participate in the draw is to follow the activity page.
Loyalty offers: it is important to encourage customers to use your services again by offering them, for example, a discount on their next visit.
References: A valid option is to specify to the customer that if he recommends your services to a friend, he will receive special discounts. You could establish a points card in which the points accumulate each time the customer recommends another one.
How to promote a wellness center
Search engine optimization: use SEO techniques to improve your website's placement on search engines and SEM techniques to increase the traffic of potential customers to your site.
Email Marketing: ask your customers for the email so that they can receive the latest offers and news proposals.
Social Network: strengthen your presence in the latter by interacting with customers through draws and sharing the latest news.
Blog: having a blog where you can publish the latest news is another effective way to attract customers, provided that you already have a consolidated customer base and a good position in the market.
Advertising in Google: boost your business through advertising on Google through SEM and Google Adwords techniques.
Local advertising campaigns: invest part of your capital in flyers and catalogs.
Specialized magazines: agree with the latter to get an advertising space about your business.
Professional website: Design a professional website that contains the most important information and is visually attractive.
Local press and radio: you can contact them to advertise your business.
Chronoshare: On our platform, you can advertise quickly and conveniently so you can find customers with stunning simplicity.