Ducati plans to launch its electric and scooters in 2020.
Recently, Edouard Lotthe, head of Ducati Western Europe, told the media that their electric car will be released in 2020.
Ducati has already commissioned two companies to promote their electric projects. As early as 2015, Ducati launched a mountain electric bicycle.
This year, in response to the rapidly tightening motor vehicle environmental protection policies in various places, motorcycle brands such as Honda, BMW, KTM, and Harley have increased their investment in the field of electric vehicles.
In June of this year, Honda President Hachio Hiroshi confirmed that they will launch electric scooters in 2018 to cope with the growing global electric two-wheeler market.
When talking about Honda's overall vision from now to 2030, Hachino Hiroshi said that two-thirds of the company's cars will be all-electric or plug-in hybrids.
The motorcycle industry, 2021 will also be a very important node. With the implementation of the Euro 5 emission standard, all major brands must comply with this standard.
Ducati's parent company Volkswagen also plans to fully enter the era of electrification in 2030. For Ducati, upgrading some models to electric versions is not a bad idea. In particular, the Scrambler series, which currently uses air-cooled engines, is still in use.
In an interview with the media, Edouard Lotthe emphasized that Ducati would not imitate other European motorcycle companies (specifically BMW, Triumph) and launch motorcycles under 400CC. However, he believes that Ducati can try the scooter.
In fact, in the company's development history, Ducati has built a scooter.
It is reported that Ducati had launched a scooter called Cucciolo before 1950. In 1952 and 1963, they introduced the two scooters, the Cruiser, and the Brio. But unfortunately, the two cars were discontinued in 1954 and 1967 respectively.
With the release of this news, some foreign media also began to play the strength of PS, "designed" several scooters for Ducati.
However, don't think that Ducati is not reliable. This brand, known for its super sports cars, has achieved profitability and expansion in the past 20 years by introducing various “unreliable” models.
In 1993, they launched the first streetcar Monster900; subsequently, Monster became the largest sales volume of the Ducati brand.
In 2003, Ducati followed the trend to launch the all-terrain Multistrada, and the series quickly became a hot-selling model for Ducati.
In 2015, when Ducati introduced the fashion retro brand Scrambler, they also became the best-selling series of the brand.
Therefore, it may be that Ducati's scooter can once again lead the brand to find a new market.
However, there are also reports that Ducati's current focus is on bringing the entire line of products to Euro 5 emission standards, so pedals and electric motorcycles may not be available soon. But for fans who love heavy locomotives and love Ducati, this day will come sooner or later!
From April 21st to April 28th, with the support of Audi China, Ducati made its debut at the 17th Shanghai International Automobile Industry Exhibition.
Ducati China, which debuted in the independent exhibition area, attracted thousands of visitors to the booth. For the first time, the audience felt the iconic Ducati charm. In this unveiled model, the Super Run 959 Panigale showcases Ducati's sports genes. It is equipped with a new Superquadro L-type twin-cylinder engine with a displacement of 955cc and a fully adjustable suspension system. The hydraulically controlled slip clutch provides full protection for this sporting vehicle that is positioned both on the road and on the track. “The Perfect Balance” means the 959 Panigale combines extreme performance, cutting-edge technology, and smart handling, allowing riders to ride between the road and the track. This adrenaline-rich Ducati super car will make you a unique sight on the street and a warrior to conquer the track.
The high-profile car in the Ducati exhibition area — the first-generation self-propelled Scrambler Café Racer, which debuted in China, will soon be available in the Chinese market. Café Racer, reinterpreting the most influential motor sport spirit, is a tribute to the legendary predecessors who pursued individuality and freedom in the 1960s.
In 2016, Ducati's sales in China increased by 120%. Ducati China also announced its dealer network expansion plan, which is currently set to target: as of the end of May 2017, authorized dealers will increase to 16 By the end of 2017, it will expand to 20. With the growing demand for Ducati motorcycles in the Chinese market, the number of Ducati dealers will double this year compared to last year's nine authorized dealers.