Educational psychology is the study of the effects of human learning, educational intervention, teaching psychology, and social psychology organized by schools in educational situations. The focus of educational psychology is to apply the theory or research of psychology to education. Educational psychology can be applied to designing courses, improving teaching methods, promoting motivation, and helping students face the difficulties and challenges they face in their growth.
The terms “educational psychology” and “school psychology” are often used interchangeably, but those who are usually engaged in theoretical work and research tend to be called educational psychologists, and those who work in the school or school Classified as a school psychologist. Educational psychology focuses on how students learn and develop. Practical work focuses on students with special educational needs (whether they are gifted children or have emotional, behavioral problems, etc.). Through the relationship with other disciplines, it also helps to understand educational psychology.
First, educational psychology is based on psychology, and the relationship between the two disciplines is like the relationship between medicine and biology, or engineering and physics. Then, from educational psychology, many special fields of research education can be developed, including instructional design, educational technology, curriculum development, organizational learning, special education, and classroom management.
The problem that the salesperson must answer
In the sales psychology, from the perspective of the customer, the customer has the following questions:
- Who are you?
- What do you want to introduce to me?
- What are the benefits of the products and services you introduced?
- How to prove that you are introducing real?
- Why should I buy it with you?
- Why should I buy it with you now?
8 invisible swords lost customers:
- Aggressive is too strong, aggressive
- Insincere, do not care about customer needs, problems, and feelings.
- Too much like to manipulate customers, a pair of 'I know you better than you' attitude.
- Eager to tell the customer "This is what you want"
- Not good to listen and ask.
- Professionalism is not enough.
- Only use the customer as a wallet, and completely ignorant of the customer's personal situation. The utilitarian heart is too obvious.
The way of sales:
- the customer sells courtesy;
- the customer sells enthusiasm;
- the eager to sell time;
- slow passengers sell patience;
- have money to sell honor;
- no money to sell affordable;
- stylish sale Fashion;
- professional sales professional;
- luxury customers sell Yiyi;
- small gas sales interest.
Eight methods of sales:
- the most basic sales methods - selling culture, selling yourself, selling products
- the most effective sales method - facts and data
- the most sustainable sales method - customer value
- the best sales method - Moved customers
- the most popular sales method - achievement customer
- the highest sales method - help customers make money or save money
- the most difficult to be plagiarized sales methods - to make customers satisfied inside
- the most amazing sales method - let customers addicted Or follow.
Are you selling or marketing?
- Marketing is to see the customer to say business, marketing is to ask the demand
- Marketing more attention to products and put the first place in the sale, marketing pays more attention to customer characteristics and always manage customer feelings
- Sales is to see customers fishing, Regardless of whether the fish is big or small, the marketing is based on the characteristics of the fish. First, weaving the net and then fishing.
- The sales are carried with the products and the customers, and the marketing uses the integrated marketing program to attract customers and consultants.
Listen to what the customer is saying:
- The customer wants to be valued;
- The customer wants to be appreciated;
- The customer pursues a sense of success;
- The customer wants to be listened to and understood;
- The customer must feel worthwhile before buying;
- Customer According to the emotional purchase, but logically defend yourself;
- The customer's attention duration is very short;
- The customer wants to hear you tell the truth;
- The customer wants to teach you something.
Sales Psychology
Customers don't want to be cheap, they feel that they are cheap. Do not argue with the customer about the price, but discuss the value with the customer. There are no wrong customers, only bad service. What is not important to sell, what is important is how to sell. There is no best product, only the most suitable product. There are no goods that cannot be sold, only those who do not sell. Success is not luck, but because there are ways.
To be continued in the next part https://zen.yandex.ru/media/id/5d92f4daec575b00b0c89e93/experimental-psychology-part-2-5d92fce35d6c4b00ae41a3e7