In general, the demand for products comes from four aspects: market demand, user needs, their own needs and the needs of the boss.
1. Market demand:
From the perspective of the current situation or future trends, grasping the current and future situation, the products or business person can make their products take fewer detours.
In market research, the company needs to open up a new product line. In the early stage, market research is needed, and the demand comes from market research results.
Or a product strategy developed through competitive product analysis, copying or micro-innovating a product of the same type, such as the recent selection of fires, and various xx choices of imitations.
2. User requirements:
More from the face-to-face interviews, online and offline feedback or the conclusions drawn from the questionnaires, these methods are the current means of contact with users.
3. Boss needs:
This is more complicated, sometimes it is sometimes wrong. The boss's pattern is higher than you in most cases, and if you don't have good reasons to reject it, then do it. Who let everyone work for the boss? After all, take people's money to replace people. But what should I do when I meet the boss’s opinion? Go to school psychology or emotional intelligence~
In general, the success rate of our products can be based on user needs, market needs, boss needs, and their own needs.
Understand the user can do a good job, understand the user's pain points, itching points, in order to be reasonable.
However, the user does not know himself. The feedback and research conclusions he said may be wrong. Can your research result be believed?
Therefore, we need to tap the user's appeal from another angle, understand the user from a psychological perspective, and get closer to the truth of the user's psychology.
Psychology noun "microexpression":
- One-shoulder shake - not confident.
- Look at each other's eyes - Lying (in order to see if your tricks are successful).
- Discontinue eye contact - does not mean lying (memory)
- The hard-and-repeat question in answering - typical lie.
- Lift your chin - very embarrassing.
- Drooping nose - cover up the truth (the sponge in the man's nose is easy to itch when lying).
- Eyes looking to the left are memories, and looking to the right is thinking about lies.
- Surprised expressions for more than a second are fake surprises.
- The man's right shoulder is a little screaming.
- When you can't go back and remember things, then things must be made up.
- Hand over the forehead - shy.
- Pupil enlargement - fear, anger, sexual desire.
- Repeated words. The voice is rising - lie.
- Limb impedance Step back, indicating that the words just said are not credible
- Pouting Classic ambiguous action
- Touching the neck When people lie, they will touch the neck, typical forced behavior.
- The nature of arson and rape is the same, and they all belong to the power of self-promotion.
- There is no corresponding expression when lying, often without any expression
- The more popular a student is, the more likely a student will lie.
- The hand has always been a self-consolation gesture. When you don't believe what you are talking about, you will feel your neck when you lie. This is a classic movement.
- When the real murderer sees the victim's photo, it will show nausea, contempt and even fear. But definitely not to be surprised.
- If someone wants to commit a bloody crime, there will be such an expression: the eyebrows are curled down, the upper eye is raised, and the eyes are tight.
- Show the middle finger (fuck's gesture), which is symbolic and has a subconscious gesture of specific consciousness, full of hostility.
The philosopher said: "It is impossible for people to step into two rivers at the same time." Choice is hard, but it is also a force. We all know that our lives are passive. In the process of growing up, our parents and predecessors may have repeatedly instilled in us the idea that the choice will pay a huge price. To grow oranges in the quasi-south, but the people who can really make the right choices are rare.