1. "Bringing happiness. From zero to a billion: the history of an outstanding company
Author: Tony Shay
About the author: a businessman with a capital letter, a billionaire, CEO of the American company Zappos (online shop for selling shoes, clothes and accessories). At the age of 25, he sold his two-year-old company (LinkExchange) to Microsoft for $240 million.
About the book: Zappos grew from zero to a billion in 10 years. During the period of formation from a small online store to the giant of online trading, Zappos faced absolutely different obstacles on its way. At the helm of the company has always been and is Tony Shay. The whole way he laid out in an interesting and easy manner, giving valuable recommendations. After the publication of the book in Zappos began to come to the heads of the largest companies of the world to adopt the experience. Russian companies (the largest online stores, banks and others) were no exception.
Book chip: the history of development of one of the largest online stores in the world firsthand. Detailed description of all steps taken in the development of the company with conclusions and recommendations.
For whom it is: for executives wishing to build a strong, durable and energetic business. Obligatory to the reading of all Internet entrepreneurs.
2. "45 tattoos of the manager. Rules of the Russian manager"
Author: Maxim Batyrev
About the author: in 2003 he came to the company "What to do Consult" as a sales specialist. In 2011 he became a member of the Management Board. He is a well-known "money blogger", a member of the "Top 1000 Russian Managers" and a business speaker.
About the book: a great edition, one of the best business books in Russia. How does it feel to be a manager? How to behave with subordinates? What traps, obstacles and disappointments await a professional manager? Maxim, relying on his successful and rich experience, gives 45 recommendations for competent work in the company. All the material is presented in an easy and extremely fascinating manner. This is a handbook of any professional manager. It is read in one breath.
The book's feature: clear recommendations from the Russian practitioner, without a gram of "water". The material is well structured, everything is on the case.
For whom it is intended: for executives, managers, all those who aspire to success.
3. "Rules for profitable startups. How to grow and earn money
Author: Vern Harnish
About the author: Vern founded a global business organization. He teaches the Birth of the Gagants and Advanced Business curricula at the Massachusetts Institute of Technology. He founded the company Gazelles (entrepreneurship training). One of the most famous thinkers in small business according to Fortune Small Business magazine.
About the book: focus, data, rhythm - one of the key differences between successful companies from all others.
Focus - strategic goal, short-term goals and values of the company. Strategic goal - achieved within 4-5 years, short-term goals are set for a quarter and a week;
data - in order to understand the correctness of the chosen goals, it is necessary to receive constant feedback from employees, clients and partners. Constantly measure key indicators of both short-term and long-term goals.
Rhythm - for efficient and coordinated work, a stable rhythm should be maintained. Hold weekly, monthly, quarterly and annual meetings to agree and correct actions.
Verne provides effective tools for implementing the plans (one-page strategic plan, key issues for meetings, quarterly plans and much more).
Book chip: no "water", just practice. The recommendations from the "here and now" series can be immediately implemented and used. Sample reports, plans, key questions and indicators.
For whom: beginners and professional entrepreneurs.
4. "Start-up Guide. How to start and... not close your online business".
Authors: successful startups, experts, supported by FRII
Authors: 25 successful startups and leading venture capital market experts, including Paul Graham, Igor Ryabenky (Altair Capital), Alexander Galitsky (Almaz Capital), Dmitry Chikhachev (Runa Capital), Kirill Makharinsky (Ostrovok.ru), Oleg Anisimov (My Case), Sergey Belousov (Runa Capital), Dmitry Kalayev (Head of FRII) and others.
The book's point: a clear structure of content from idea to scaling. In fact, it is an instruction for use.
For whom: for startups and established entrepreneurs.
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