Where to get ideas for blog and business, and how to find the target audience?

In anybody many ideas, but something brings the? Who will be interested in your project? Not so long ago we discussed the question "how to learn to sell their services." And today psychologist Anna Braslavskaya, columnist Talk, tell you how to find ideas for starting a business and your target audience.

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Where to get blog ideas and find your target audience?

Where to get blog ideas?
"If you don't like what you get from the world, change what you give" — you probably know that saying, right?

Quite often, when we first start our activities in the blogosphere, it may seem that we have nothing that could interest other people, that we could give them. And this situation is fueled by the internal Critic and Perfectionist, inherited from our harsh childhood. So how do you fight perfectionism?

Share your knowledge
Perhaps you are a carrier of unique knowledge or have access to interesting information – then the issue of content for you is solved for a long time.

Share your experience
If not, then... " While the poor get what they lack to act, the rich sell their experience."

You probably have something that many of us do not have – your unique experience in any field. Write about it. Maybe you're an osteopath or a tutor or a hairdresser or a taxi driver. Any experience is unique and can be interesting to people.

Your special skills
"Do today what no one wants to do, and tomorrow you will be the richest."

I bet you have special skills in your piggy Bank that most people don't want to develop. Help with homework for children, cleaning the house, cooking food, razvivalki and games with kids-now a lot of areas that people are willing to outsource or at least take a ready-made template. Offer it to them – and you will get grateful subscribers and consumers of your products!

Organizational skills
Another important and in-demand skill today is the ability to create a space in which other people will manifest themselves most fully. Psychologists and sociologists even call such people leaders of the new formation.

Unite your friends and acquaintances around you, infect them with your idea, give them the opportunity to Express themselves, and you will get much more than you expect. It could be a social club for homeschoolers (like mine) or a group for young moms suffering from social isolation. What do your friends need? What is missing in your city? Satisfy this need and you will get loyal subscribers and potential customers.

Create a team of like-minded people
We can do more together than we can do alone. Perhaps you are not getting your individual project. But he can shoot in partnership with someone! Think about who you would like to invite to the team, and act. Together we are power!

For example, novice photographers are United in order to pay for quality outfits and studios for photo shoots, the prices of which will be much higher.

How to achieve the success of the project?
Of course, you need to understand who you are going to give something. To do this, pay attention to the important aspects.

Identify your target audience
Try to identify your target audience (target audience) in as much detail as possible. The more signs of CA you can identify, the better.

The most common mistake of many startups is too vague and vague idea of their target audience. "My product is suitable for all residents of the city" or "I write for women" is too abstract.

Your work will be much more effective if you manage to concretize your idea of future customers. "We are focused on citizens living near the metro", or "My blog will be interesting to middle — aged women thinking about changing their profession" - is much better. Besides, who said there should only be one CA?

Create an emotional portrait
In order to think even more objectively, it is very useful to create an avatar, one or more (for each segment of your activity or for each target audience).

What is avatar? This is the most complete emotional portrait of your ideal consumer, with whom you want, and most importantly, like to work. Do not forget about his photo, age, sex, habits, field of activity, position, family, children and Pets, income level, etc.

For example, Masha, 26 years, in/about, married, child 6 months. Live in the suburbs in a rented apartment, enough money end-to-end. But Masha still has a positive attitude to life, is focused on early education of the child, regularly goes with him to the doctors. On the availability of money buys good and razvivalki baby. Always sits on the sites of the work with the child. She looks after herself, good relations with her husband. My husband works as a sales Manager. Recently, he is concerned about the fall in orders. Etc.

The presence of such carefully prescribed avatars gives a fresh look, brings your creativity to a new level and helps to create non-standard innovative products.

If you think that this is unnecessary work and generally not serious, think about the fact that boards with such avatars are in the marketing departments of many large companies and corporations like Coca-Cola and Procter&Gamble, and employees spend a lot of time around them every day.

Do you know your clients by sight? What do you give them?"
Share your opinion, we are very interested!

Read on topic:
Heart-to-heart talk: how to learn how to sell your services?
Ask BLOGMOM: What is the most difficult for you at blogging?
How to create your blog: about inspiration, technology and butterflies
How to use keywords in text and increase blog traffic