In the fashion world, Giorgio Armani is always considered a model of Italian elegance. Armani Beauty is a logical continuation of the style of the maestro in the beauty industry.
In his youth, Giorgio Armani was sure that he would become a doctor, and even entered the University of Milan, where he studied medicine. But fate decided otherwise. Circumstances were such that it was necessary to look for a job, and the search led him to one of the Milan department stores La Rinascente, where he was accepted as an assistant photographer. So began his novel with the world of fashion and beauty, which eventually turned into a love for life.
ARMANI'S WAY INTO THE FASHION WORLD
Armani was creative about everything, no matter what he did. Very soon he was trusted to decorate the shop windows of a department store. Here, in the shop, he was introduced to Cerruti - already a well-known designer at the time. He invited Giorgio to work on his shirt line, and the young fashion designer began to make progress. Colleagues in the shop highly appreciated what he was doing, and some even recommended him to start his own business.
He decided to do so in 1975 when he had already established himself in the industry. Still, it was a risk to leave a good job in order to put his ideas into practice. Everything worked out. The designer's fame was growing, and not only at home, but the appearance of Giorgio Armani costumes on Richard Gere's hero in the film "American Gigolo" finally confirmed Armani in the correctness of the choice made. The symbol of world recognition was the photograph of the maestro on the cover of Time magazine in 1982. He was the first among fashion designers to receive this honor.
Armani decided to expand his influence and enter the beauty market. In 1982, Armani Pour Femme was launched under the brand name Giorgio Armani, and two years later, the men's Armani. In 1992, the perfume collection, which began to take shape, was enriched by Acqua di Giò.
The beginning of the new millennium was a breakthrough for Giorgio Armani - the fashion brand has become a real empire of Armani: in addition to collections of clothing were launched a line of accessories and cosmetic line. In 2000 another perfumery hit appeared - Mania composition.
BEAUTY IN ARMANI STYLE
"For me, beauty is first and foremost what comes from the inside. Therefore, my works emphasize individuality, revealing it, not hiding it under a mask," says the maestro himself. The same philosophy was the basis for the Armani Beauty line.
After Mania fragrance Armani Black Code - a composition "with a character", created for men, a collection of fragrances by-couture Armani Privé, Idole d'Armani, cult Acqua di Gioia, feminine series Si.
And every season new collections of makeup and skincare products appeared.
In 2009, Linda Cantello joined Armani Beauty. It all started with her collaboration with Giorgio Armani at the haute couture show and grew into a longer-term relationship: the beauty guru became the brand's international make-up artist. She is in charge of the images at the Giorgio Armani shows and is responsible for the development of new beauty products.
GIORGIO ARMANI MAKE-UP TODAY
The key to Armani style lies in the exquisite simplicity. For the maestro, the trend for all times is elegance. That's why Armani Beauty doesn't chase after the momentary urgency. More important are expressive shades, textures reminiscent of haute couture fabrics, formulas thought-out to the smallest details and production based on new technologies.
It is this approach that allowed Giorgio Armani to create such popular products as shades and eyeliner Eyes to Kill.
They are complemented by new products in the spirit of beauty trends, which are recognized by Giorgio Armani as the most practical:
Tone Up Cushion
Lip Maestro lip gel with a matte effect
Lip maestro lip gel
Eye Tint's liquid shadows.
Very good are also goat pile brushes, soft and resistant to deformation.
Giorgio Armani also has the Runway range with multifunctional Blend & Layer products. Such tools allow you to show creative imagination and feel like a real make-up artist.
Many of Giorgio Armani's decorative cosmetics products border on skincare products in terms of their properties. For example, the Armani Prima line includes make-up preparation products.
These include the Armani Prima Day-Long Skin Perfector makeup base serum.
And also Armani Prima Glow-On Moisturizing Balm.