Any of us bloggers are puzzled by the methods of promoting their sites: some more, some less. After all, if we write on the web, then it is necessary for some reason, otherwise we would write memoirs in nice notebooks. Edition Blogs, Mom turned to the experts: Michael Sacino, Marina Giller, Alexander Borisov, Barbara Lalaguna and Alla green with the question "What methods of promotion of sites and blogs will work in the coming 2019?"Today we publish the answers and hope that you will get the necessary and useful information.
Mikhail Shakin, website promotion expert, blog author
In 2019, the following areas will work in the promotion of blogs:
Mobile version
The share of mobile traffic continues to increase, so any site should have a version for mobile. It is best if the blog has a responsive design that automatically adjusts to the user's screen resolution. This does not change the address of the pages, which is preferable for promotion.
You can check whether your blog meets the requirements for mobile devices on these Google services:
on this service you can also learn about the download speed and get a detailed report to your e-mail.
It is advisable to check not only the main page of your blog, but also a few internal.
Google announced the project Accelerated mobile pages (AMP, or Accelerated Mobile Pages). The bottom line is that the AMR version of the pages of your site are stored in the cache Google and downloaded to the user's device directly from the cache. This gives a multiple increase in the speed of loading pages. There is already a lot of information on this issue on the Internet, just Google the query "accelerated mobile pages".
There are several plugins for WordPress, Google "WordPress AMP plugin".
The more non-search traffic a blog has, the better
Yandex and Google when ranking sites take into account such factors as the number of non-search traffic to the site. The higher the proportion of visitors who come to the site not through search engines, the better for promotion.
Non-disk traffic includes the following sources:
Visitors from social networks;
Traffic from other sites and blogs on the subject;
Traffic messages on the discussion forums;
Visitors from the mail services that go to the site from the letters of his e-mail mailing;
Traffic from YouTube video service;
Visitors from messengers Whats App, Telegram, Viber, etc.
For this reason, it is very desirable to conduct e-mail newsletter of your blog, as well as publish announcements of new posts in accounts in social networks and cooperate with sites, blogs and forums on their topics.
Large and detailed articles are most effective for promotion
I think detailed and high-quality content will be even more effective for promoting websites and blogs in the coming years.
Before writing an article, be sure to study the 5-10 pages that are in the top of the desired search query. Ideally, you need to make sure that your article is the best and most informative on this issue.
Of course, you do not need to copy anything from competitors, but for guidance you need to analyze how they provide information and what else you can add to respond to user requests in as much detail as possible.
Marina Giller, founder of Let's Blog! School
Podcasts
If earlier everyone talked about the rise of video, now podcasts are gaining momentum, and you can still have time to become a pioneer here. It is not necessary to start a separate podcast, you can integrate the audio format into your text blog, it will diversify the content and allow readers to know you from a new side.
WordPress.org
Looks like the era of blogging platforms is coming to an end. Everyone wants autonomy, full control over your blog, extensive opportunities to customize the design and functionality. Therefore, more and more bloggers are moving to WordPress.
Blogs as magazines
Blogs are less like blogs and more like gloss. Wide sliders, large illustrations, abandonment of the side column, full layout of each material, the use of a large number of unique graphics, working with typography – all this raises blogs to a new level.
Brand expert through a blog
If earlier the authors were revealed in the blog from their "human" side, now they are actively used by specialists of different profiles to strengthen their professional reputation and attract partners and customers. Accordingly, such blogs are dedicated to specific topics and consist mainly of useful materials.
Narrow niches
In wide niches competition has become very tough, and stand out among the hundreds of bloggers writing about the same, it is difficult. Therefore, novice bloggers pay attention to a narrower niche — specific aspects of broad topics, narrow regional markets, etc. Let the potential audience of such blogs less, but she will be as loyal to content that's created just for her. However, narrowing the niche, the main thing is not to overdo it.
Alexander Borisov, founder of the Alexander Borisov school of bloggers
In 2019 , it will be very difficult for bloggers to promote their blogs. And in subsequent years, even harder.
Search engine
We all see how search engines update their algorithms and requirements for high-quality sites are becoming tougher and tougher... then cancel the link promotion, then require adaptability, here and https from google. Further-more.
Usability
That content – the king and he rules nobody argues. Content should be of high quality, interesting and useful. But the technical side will also be important. If you have a crooked design, clumsy layout, poor usability, then, alas…
Time teamwork
Read more... Blogs needs to transform. Connect copywriters or start accepting content from visitors. Organize on blog ratings authors, telling contests on the best post or same greater number of written posts and all in this spirit. The task-to replenish the blog index is not 10-15 articles per month, and 100-150. Need to forget about how, to write in blog only the most (very). It's time for teamwork.
Competition
Competition is growing, blogs appear every day more and more, and traffic — it is not unlimited. I want to get it more than others, then do vysokochastotnyi resource with huge number of pages in the index. 3000-5000, better 10000. Well, the age of the site, of course, will matter.
And your 250 articles on the blog that you write for the year and get a visit to 800-1000 visitors, will give you $ 1-2 a day with AdSense. Who likes such prospects?
2019 and beyond is the time of rebirth of the blogosphere. Slag, GS and the like will merge, quality blogs will capture niches.
If you come to blogging and can not invest in it for 5-10 thousand rubles a month- " Come on, goodbye»…
Varvara Lyagina, author of the Start Blog Up project, communications and blogging consultant for creative entrepreneurs
Personification
The blogosphere is becoming more and more populated, according to experts, more than two million posts are published every day, so it is almost impossible to attract attention with impersonal posts-lists of “5 ways to become more productive”.
The personality of the author of the blog, his opinion and formed position will be critical in order to attract the attention of readers and turn one-time visitors to the blog into regular readers. This will be reflected in more aggressive headlines, in dynamic texts that reveal one thought, but on a specific story (hi, storytelling!), reflecting the position of the author.
Multiplatform
The days when you could release a post and wait for readers to find you themselves, have long sunk into Oblivion. Now, alas, to promote the blog you need to be present on all social networking platforms, and there to make the most of all available communication tools.
For example, it is not enough to post a beautiful picture in Instagram, it is important to write unique texts, use a video format, regularly post stories. Use Facebook Facebook Live, videos, pictures, shares. The format of messengers (I, of course, about Telegram) is in Vogue and there you can still stake out a good place.
You never know where and when your potential reader will want to find you, so it's best to be on the spot. Advertisers measure not only the traffic to your blog, but also the total number of subscribers on all social networks, including subscriptions to your personal profile.