Lip gloss comes back and will soon displace the matte lipstick. This is confirmed not only by the fashion weeks but also by the manufacturers of cosmetics: recently, the coolest brands have had sparkles. We tell you how to choose the most comfortable and how to wear Why are the sparkles in fashion? From the zeroes they have changed: they have become less sticky, more resistant and smell not only gum. The mass trend on them is just beginning to emerge - in support of the popular aesthetics of the 2000s. By the way, we can thank Rihanna, Kylie Jenner and Kim Kardashian for that. Their brand lines - Fenty Beauty, Kylie Cosmetics and KKW Beauty - have sparkles, and they often wear them themselves. Earlier, Milk Makeup, made by Zanna Roberts Russy, Director of Fashion at Marie Claire, was the first brand to have a sparkle. Not that she anticipated the trend, but rather that she fit into it: she realized that now it is important not to wear anything, but how. That's why Milk was one of the