The basic principles of natural hygiene have naturally evolved into a new health strategy. These principles are widespread in the United States, making Americans one of the most civilized and healthy nations in the world. A particularly noticeable turning point for the better has been felt since the 50s of our century, when the strategic direction in state policy has clearly changed. The essence of the changes was manifested in a gradual transition from treatment to prevention, in the widespread use of natural healing methods, among which the leading place was taken by hardening, running, and simple physical exercises. The concept of nutrition was revised - the rejection of excessive consumption of fatty animal foods, eggs, the inclusion in the diet of more plant foods - fruits, juices, vegetables, cereals and other natural products. Various campaigns began - for a healthy lifestyle, for dieting and weight loss, against high blood pressure, against smoking, against alcohol abuse, and