We often evaluate the similarities between the two things based on their superficial similarity to each other. Psychologists call this phenomenon heuristically representative because we use the extent to which the two things are "representative" of each other to assess how similar they are. "Euristicity, by the way, is a mnemonic method or a rule of thumb.
Most often, heuristic representativeness (like other heuristic methods) serves us well. If we walk down the street and see a masked armed man running out of a bank, we will probably try to get out of there as soon as possible.
Because this man is representative - like the bank robbers we saw on TV and in the movies. Of course, maybe he's just kidding, or it's an actor in action movies, but, as they say, he's careful a, d God is saving (it's better to be safe). In this case, we relied on the mnemonic method and acted wisely.
However, sometimes we apply heuristic representativeness when not necessary. Not all things that resemble eac