As a result, Li Xingping's website has attracted more and more netizens. After two months, the Internet cafe next door was light, and the boss was happy to give Li Xingping a salary of 300 yuan.
After half a year, the website has thousands of URLs. Later, Li Xingping decided to create a website navigation that is convenient for netizens to access the Internet. What is the name? Li Xingping is deeply impressed by Yahoo's 126. In his mind, he has a simple name, hao123.
Li Xingping began to do detailed categorization for the website. For example, the query column can see these two words on the front page, but the point is to enter the sky, what weather query, postal code query, mobile phone number query, online map, etc. Everything is available.
In 1999, China's Internet was exploding, and Li Xingping's hao123 just met the needs of a large number of rookies, and the traffic increased by more than 100% every month. One day, Li Xingping’s friend said to him: “Do you know the hao123 website? My mother is using it.” Li Xingping is undecided. Because Li Xingping did not think that there was anything great, hao123 could not earn money, and he still had to rely on Internet cafe administrators to support him.
Until June 2000, the person in charge of a song-sending website sent an email to Li Xingping, hoping to hang the keywords of his website on the hao123 page and pay a monthly fee of 500 yuan. "Is there money to take the initiative to send to the door?" Li Xingping felt that the sky began to fall off the pie. Then, the advertising business of several thousand yuan and tens of thousands of yuan per month began to flow. 3721, eBay, 263, Tom, etc. have established a cooperative relationship with hao123.
At that time, hao123 basically had no competitors and was always on the navigation website first. This made Cai Wensheng, who is engaged in domain name, very eye-catching. Cai Wensheng asked his men: "How about I spend 1 million to buy hao123?" said: "This website also uses Spend money to buy, I can make one out in minutes." A month later, Cai Wensheng's 265 was born, but he still did not do hao123.
Why? Because hao123 is "simple enough to be beyond." Li Xingping's website is really simple, that is, the accumulation of some links, there is no technicality, he does not know what marketing routines, any programmer can easily copy, but hao123 takes the lead The advantage has been formed, and the word of mouth cannot be copied.
After 2004, China's Internet users gradually spread from first-tier cities to second- and third-tier cities. Li Xingping's hao123 website traffic exceeded the total traffic created by sina and 163 3,000 people. In the global authoritative Alexa network monitoring, hao123 is one of the most expensive Chinese websites in the world. Many homepages for Internet cafes and PCs are Hao123.com.
At this time, the US IDG extended Li Xingping's olive branch "price 10 million!" so much money? Li Xingping was a little scared. He checked the IDG ", all in English", he could not see half a word. Understand, forget it, things will be delayed.
By 2005, Hao123 had brought Li Xingping nearly 100,000 yuan a month. However, there is no free lunch in the world. Some commercial websites put pressure on Li Xingping every other time. "How is the website traffic so little? Did you take my money and do nothing?"
You know, 5000 websites! As for Li Xingping alone, he is very busy, and he has about 6-7 hours a day to check and update the link. When Li Xingping was asleep, he was worried about whether there would be some illegal links on the website. "How should I go in the future?"
At that time, Baidu made a request for an acquisition to Li Xingping, and sent Liu Jiping from Baidu Shenzhen Branch to Xingning.
Cheap sports shoes, rumpled tops, clearly passers-by, B, C, D, where is the monthly income of tens of thousands of people? "I have also done a company, know how difficult, website promotion cooperation, tax business What kind of things can't be personally experienced, our acquisition is really hope to develop hao123, relying on you to operate alone, will really limit the development of Hao123.com." Liu Jiping sentenced Li Xingping's heart.
"I am also thinking about the future development of hao123. I am just a hard-core worm. I don't think about the outside business. I only feel like a fish on the Internet." Li Xingping was shaken. In the end, Baidu successfully acquired Hao123 with 50 million yuan and promised to give Li Xingping a part of the shares after Baidu went public.
It is rumored that Baidu’s acquisition of hao123 has seen a serious decline in traffic. There is no way for Li Yanhong to ask Li Xingping again, so that no matter what adjustments hao123 will make, he will communicate with Li Xingping.
Since then, Hao123 has contributed more than 400 million revenues to Baidu every year, opening up a capital channel for Baidu's listing. On August 5, 2005, Baidu successfully listed in the United States. At two in the morning, Li Xingping called Liu Jiping. "What is the mood now? How to sell stocks?" Li Xingping was very skeptical because he did not know what Baidu’s listing meant for him.
Because Li Xingping did not think about it, he has not been a network administrator, but he is still thinking about website development.
After Baidu went public, Li Xingping was very boring. He went to the Internet cafe and played games for a few days in a row. He wanted to find the feeling of the year. Li Xingping suddenly found more and more dolls playing games in Internet cafes, all of them are white, most of them are games that are similar to stealing food. He suddenly shocked "Why not develop a game Daquan?" Li Xingping followed the style of hao123. It was born in a few days. Its name is simpler than hao123, called 4399.
4399 has three magic weapons. The first one, its audience is mainly white-collar workers and primary and middle school students, mainly leisure flansh games, no big game beautiful scene, the page is easy and humorous, with the mouse and keyboard can make people feel relaxed and relieve stress; Second, hao123 is the umbrella of 4399, hao123 has established two links for 4399, and the daily independent visits amount to millions. In the end, 4399 has never been stuck, and in the frequently hacked games website, 4399 has never been recruited. Because Li Xingping is an Internet cafe administrator, he is very good at the operation and maintenance of the website.
The only regret is that although the 4399 traffic is large, the revenue from advertising is not ideal. At this time, Cai Wensheng appeared.
In 2006, Baidu and Google began a traffic war. Baidu gradually tightened the traffic, and the traffic of the operators dropped sharply. Cai Wensheng sold the 265 in his hand and took the money to start an angel investment. At that time, China's development of World of Warcraft was bright, and many online game companies were listed. Cai Wensheng also took a fancy to this market. He once again locked Li Xingping's 4399.
The last time I passed the hao123, this time Cai Wensheng can be said to be prepared. Both of them are webmasters, naturally have a lot of common language, quite a feeling of seeing each other. After meeting, Cai Wensheng opened the door. "We can make the best page game in the country, the biggest game platform, and what 7k7k is not our opponent." One sentence poked Li Xingping's pain point.
When the news came out, the pot was fried on the Internet. Li Xingping's 4399.com ranked 59 in chinarank; Cai Wensheng, the peers in the eyes of the "domain name investment profit king" and "master angel investment king", the two announced cooperation, so that people who engage in the Internet can not sleep.
Cai Wensheng completed registration in Guangzhou with his previous company and changed its name to Xiamen. Cai Wensheng holds 67% of the shares, Li Xingping and Luo Haijian each account for 15%, and the company's natural persons accounted for 3%. Li Xingping is mainly responsible for the operation of the company's games.
With the experience of running games before, Li Xingping felt that "the game is going to be a good word, it is a word fast." So for half a year, "The Three Kingdoms of the Blood" went online, bringing in 500,000 yuan in income every month. Subsequently, "The Gate of Heroes" and "The Three Kingdoms" were tried and tested.
Later, Cai Wensheng and Li Xingping pondered their own development of the game. Cai Wensheng set up a game team, and Li Xingping moved directly into the company, regardless of day and night. Cai Wensheng said: "This game is not hot, I am sorry for Lao Li." One year later, "God and Magic Covers the Sky" turned out, according to statistics, there are 20 million water per month. In this year, 4,399 revenues reached 1 billion, and the maximum number of visits per day reached 18 million, making it the country's largest small game website.
From 2011 to 2013, the performance of 4399 has been on the rise. The net profit for the three years reached 116 million yuan, 233 million yuan and 249 million yuan respectively. It is a pity that due to the reasons of the 7788, there were a lot of scorpions in the 4399 listing process, and so far it has not been successful.
Li Xingping is the first in the industry from the ignorant junior high school students to the hao123 and 4399 platforms. The "China's first stationmaster" is deserved.