Tencent Technology News (Marco) Beijing time on June 10, according to the United States "Forbes" website reported that Microsoft Windows Phone (WP) system has two behind the scene. Microsoft is relying on cloud computing technology, but also to narrow the scope of application products, to simplify the device dispersibility problems developers will face.
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Microsoft seems to be finally trying to integrate the product. The upcoming Windows 8 operating system reflects the positive results of Microsoft's strategy of cross-device cloud computing, and the strategic partnership with Nokia has paved the way for Microsoft to return to the mobile phone market.
Microsoft unveiled a new software called“SmartGlass” at the E3 games show on Monday, aimed at sharing content on Xbox consoles, tablets, and smartphones. This underscores Microsoft's ambition to build a cloud computing strategy.
Like Google(Weibo), Microsoft is also active around its existing products, including game consoles and office software to build business development strategy. However, Microsoft, while also drawing on Apple's approach, is trying to narrow the range of device applications to make its operating system run more smoothly. According to the market research institute, IDC expectations show, Microsoft WP operating system will surpass Apple iOS in 2016 to become the world's second-largest mobile operating platform. From the recent Microsoft series of actions, IDC's prediction is likely to become a reality.
Microsoft'S re-branding of WP has brought new vitality to its own brand because the move was unanimously supported by consumers and developers, and the latter two have long been Microsoft's mobile phone strategy is full of curiosity. At the same time, the third-party platform also began to pay attention to Microsoft's mobile operating system business, and have their development resources transferred to the WP platform. This week, Software Developer Telerik confirmed that the company is committed to the development of WP platform software, and for Metro UI launched a new software development kit. The recently launched mobile advertising network Millennial Media also launched a software development kit for the WP platform. Of course, there are more third-party platforms are looking for ways to slowly attract developers to move to the WP software development platform.
“Microsoft is really useful for businesses, " said Chris Sellers, vice president of Telerik developer tools. The Metro-style display interface is also able to provide a high level of information display.”
“The problem with Android and iOS is that IT decision-makers in the enterprise must adopt these two systems to the enterprise market, and the functionality provided by the Metro UI can make it decision-makers easier to integrate Windows with the enterprise network, " says Sears.Microsoft attaches great importance to the development and application of enterprise IT products.”
Who reignited the fire in the revival of WP?
Who is behind WP recovery? Is Microsoft itself re-launching the WP offensive, or does Microsoft resonate with developers and consumers?
This seems to be the result of a concerted effort by the three parties, especially when Windows 8 is about to be released. But Microsoft, of course, spearheaded a marketing campaign, even by encouraging cash to attract developers to vote. Microsoft hopes to attract developers from Android and iOS two rival platforms to WP.
At this week's E3 Game Show, Microsoft announced that it has added 35 content partners, which will play media content via Microsoft's Xbox console.
We also do not forget about the SmartGlass software. Similar to Apple's AirPlay, Microsoft is expanding its adoption with the software to support Android and iOS devices.SmartGlass allows users to use the internet access device to play media content and can be split on a second screen with the main screen display movies, TV shows and games, interactive. For example, when a user watches the HBO hit Game Of Thrones on TV, SmartGlass automatically displays an interactive map on the user's tablet. Thus, at the same time watching each episode, the user can also search for the role of members of the drama on the map, and track the role of family history to have a more in-depth understanding of the contents of the episode.
Although SmartGlass is not a successful commercial product, it has been seen as a potential technology that can help save WP, Microsoft smartphones and tablet products. The software does tap into the consumer market and effectively integrates with other Microsoft businesses, including Kinect, Xbox, search and mobile devices.
Paul McDougall of us information Week believes SmartGlass will succeed in tapping into the business services market. The real advantage of SmartGlass is its fit in the interactive ecosystem, which includes consumer products and Enterprise Products two categories, and is very dependent on Microsoft's existing software products. In fact, Microsoft has already broadcast the recovery of WP, and cloud computing is just as spring rains nourish the ecological system of the fertile soil.
Cultivate loyal developers to enhance the competitiveness of the WP platform
The result of the recovery of the WP platform is the interest of more and more developers because they also want to follow the trend of consumption. Cross-platform mobile Appcelerator has noticed that developers ' interest in the Microsoft WP platform has been on the rise over the past three quarters, while their interest in Google Android development has been on the decline over the same period.
Mike King, chief mobile strategy officer at Appcelerator, said: "We believe that developers looking to find alternative platforms are a major driver of the WP platform's recovery. And the partnership with Nokia and the upcoming launch of Windows 8 have made the Microsoft WP platform full of vigor and vigor. The early testing of the WP platform and the results achieved have been very positive.”
Despite the steady increase in developer interest and the large-scale public relations efforts of Microsoft, in the past three years, the WP platform in the total market share of the OS growth is minimal. With cloud computing technology, Google software consumer penetration has been far more than Microsoft Office. With the ease of the device, Apple has also won consumer loyalty in the smartphone industry and the PC industry dominated by Windows. Many industry analysts believe that Microsoft has missed the opportunity to move its leadership in the PC industry to the mobile product sector, but Microsoft is taking advantage of the second opportunity that they created. Mike King believes that Microsoft has virtually no chance.
Mr. McKinnon said it was important for Microsoft to“narrow down the range of applications to simplify the device decentralization issues that developers will face if they are to develop a successful business strategy."This problem has long plagued Google Android platform, and Microsoft's advantage is precisely relying on its own platform to develop a more efficient product portfolio."
Unlike Google, Microsoft must always remain focused on its own platform, because Google can get a lot of advertising revenue from Apple iOS, Microsoft WP and its Android three platforms. By reducing device decentralization, Microsoft has been supported by developers, which has been reflected in the early WP platform applications and services. These applications and services are compatible with different Microsoft devices and take full advantage of the unique advantages of the Windows system.
This is Microsoft's way to win the mobile market, and the successful implementation of cloud computing technology is Microsoft's success inevitable choice.