From a perspective, April 20 is the twentieth anniversary of the birth of the Internet in China. Because of this day in 1994, the first Internet line open to the public was opened.
Different from the fifth anniversary of the Internet in China, the 10th anniversary of the Internet is full of words in the media. The "Internet spirit" or "internet thinking" has become a popular concept, rather than talking about the common "bubble" and "hype" of the Internet in the early years.
Vulgar"or "value-added services". So many young people opened a street sale in Wudaokou, Zhongguancun. Because the business is booming, the media has also been regarded as a model of "Internet spirit" and "internet thinking". The reason is that these young people have just I graduated from the computer science major, and most of the customers are employees of Internet companies stationed in this area.
Why is there such a phenomenon of before and after? It’s nothing more than the fact that the Internet is really on fire. There have been a number of successful online companies, and there have been a lot of innovations that are full of lethality. There have been survival crises in several traditional industries and even traditional social systems. Then there are people in the IT industry, the media industry, the retail industry, the financial industry, etc., who have come out to reflect on and try to understand the "spirit" and "thinking" behind the Internet boom, hoping to transform the traditional industry and resist the eroding attack of the Internet industry.
However, because there is no first-hand experience in the Internet industry, the “spirit” and “thinking” they talk about are always in place because of the vested interests and the ambiguity of traditional baggage. Everyone can observe, analyze, and think about the Internet from their respective industry perspectives, but the external world is completely different from the perspective of the network industry. Thinking Internet is different from Internet thinking, and it is often a little bit worse.
The biggest difference is the basic cognitive difference to the Internet. The essence of Internet thinking is to use the Internet as the basis for the industrialized society to go to the information society. The information flow is the most important social development power after the commodity flow and the currency flow.
The information production, exchange and dissemination are regarded as new production methods and lifestyles. The starting point, and goods and currency are just the carrier of information. Based on this cognition, the innovation of large and small in the network industry is all about destroying, replacing, transforming, and integrating the nature and function of various traditional industries and traditional social operating mechanisms. This is a matter of course for network owners. In the 20 years of development of the Internet in China, the impact of the Internet industry on traditional telecommunications, IT, media, entertainment, and retail is obvious, and the impact on the financial, manufacturing, and public services industries has just begun. As for the impacts on education, medicine, national defense, and security that have already begun in other countries, it is bound to appear in the future of China. In short, the Internet is the body, and innovation is the simplest summary of Internet thinking.
In contrast, the various forms of thinking and behavior of the Internet can be said to be a tradition and a network. Regardless of the angle, participants and defenders of traditional industries and traditional social operating systems are reluctant to acknowledge the breadth and depth of Internet change, and are more willing to regard the Internet as a tool that one can or has to exploit but Never change or replace traditional things. As a result, no matter how carefully they observe, think, and analyze the Internet, they can't produce Internet thinking anyway. This is due to the position, it is the benefit, and has nothing to do with IQ.
As a result, Internet thinking has been superficially distorted into the ultimate pursuit of product design, customer orientation in service, and indiscriminate bombing on marketing. A battle of arguments that should have touched the roots has become a vulgar and confusing debate.
It can be concluded that under the premise of not changing the position, not giving up the vested interests, and not restoring the rules of the game, no matter how much money is spent, how many people are recruited, how much equipment is purchased, and how many network services are imitated, it is impossible to make traditional industries and traditional social operating mechanisms. Get rid of the situation of passive beating.
In short, in the face of the surge of the Internet, if there is no determination and courage to die in the dead, it is difficult to avoid the tragic end of the dead, which has been proved by the end of a behemoth.
A more extreme statement about the Internet is mixed between the Internet thinking and the Internet of thinking. It has recently become popular. The basic principle is that as long as the development of the Internet contradicts the traditional industry and the traditional social operating system, it is necessary to suppress and castrate the Internet. In order to extend the shelf life of vested interests as much as possible. This is not only inconsistent with the Internet thinking, but also related to the Internet, which is somewhat progressive and meaningful. It can be called anti-Internet thinking.
Although this kind of statement has existed for 20 years, the related actions have been repeated, which has caused great difficulties for the development of China's Internet. However, it has not really stifled the growth of the Internet industry, which in turn proves the powerful vitality of Internet thinking. In this sense, Internet thinking and thinking Internet have similarities, and have common interests in fighting against Internet thinking.