Hello! You are on the channel Cryptograph, thanks for reading me! Every positive and kind comment, like a ray of sun in my palm)
The article is subjective and expresses the personal opinion of the author.
Branding plays an important part in your writing success and ability to achieve career goals.
Whether you’re dreaming of a full-time career as a writer or have a series of books that you’d like to publish, branding can play an important part in your success and ability to achieve those goals. This is also where some writers fall short, since focusing on long-term branding and marketing strategy sometimes seems to conflict with the natural creative flow you’re used to in your writing.
As a writer, you don’t have to be afraid of branding and should even learn to embrace it and incorporate it into your regular activities. Well-thought-out branding can help to drive book sales and allows you to better connect with your audience, so think of working on your branding as a way of investing in your future.
Understanding Branding as a Writer
When you understand just what a writer’s brand consists of and why it matters, you’ll be better able to envision and build a brand of your own. Branding across any industry refers to the expectations, memories, stories, and even relationships that a customer associates with a particular business (or author). These elements affect the customer’s decision to purchase a product, like a book, from one business or source as opposed to another.
For instance, if a reader has previously enjoyed an author’s books, likes the author’s engaging social media posts, and maybe has even met the author at a book signing, they’ll be more likely to purchase another book by that author than they will be to buy a book from an unknown author who doesn’t have that same branding.
For writers, branding is comprehensive. A writer’s brand can encompass everything from their author bios to their blogs to how they present themselves at book readings and other public events. The first impression that many readers will have of your brand comes from your book titles and covers. Readers may also encounter a writer’s website, social media pages, and written material. All of these elements contribute to an overall brand, and they all need to have a similar tone, design, and approach to create a brand that is easily recognizable across any medium.
How to Create a Distinctive Brand
Branding is all about standing out and setting yourself apart from other brands, so as you develop your brand, think about what makes you unique. If you write quirky, lighthearted books and articles, your brand might be eclectic, characterized by bright colors, and inclusive of lots of jokes. If you write dramatic novels or serious scientific content, you probably won’t want to adopt that quirky, bold brand but might take a more reserved yet honest approach to your branding.
Next, find ways to build your writer’s brand, such as by gathering recommendations on LinkedIn, creating and building a profile on Goodreads, or starting a blog. With any of these channels, it’s important to stay consistent and active so it doesn’t look like you abandoned the page you’ve created.
As you blog, try to provide quality, engaging content, and choose a featured image that’s both attention-grabbing and represents your brand. You don’t have to blog every day (in fact, that pace can tire out even a veteran blogger), but set a schedule to blog once a week or so, and stick to it.
How to Build a Brand That Will Last
The continued evolution of technology means you’ll need to develop a brand that will last online. Trends like the increased use of video and the shorter lifespan of content on social media require some adaptation on your end. Think about ways you can incorporate video into your marketing, such as by recording short interview snippets or by responding to readers’ questions in video. As you establish and manage your social media pages, create social media campaigns that are short, just a week or two long, and think about giving your audience bite-sized information that can be digested quickly, like a short quote or blog that’s easily scanned.
In addition to building a brand that lasts, you can also benefit from adopting some of the tactics that small business owners use to position their businesses for success. Just like any small business, you’ll need to decide if you’ll be performing your own marketing or if you would like to hire a professional marketer to help. If you’re self-publishing a book, you will need to think about how you’ll provide customer service, whether you’ll need a team to help you, and you will need to outline a procedure for responding to customer inquiries and complaints. Think about how you’ll resolve issues like books that arrived late or damaged, or that didn’t arrive at all.
Be Patient
Branding takes time and there’s no rushing the process of building a following. As you release and promote books, your following will increase as more people discover they enjoy your writing. Treat branding and building a following as a long-term mission that will continue throughout your entire career as a writer.
Branding doesn’t have to be a chore. Once you get through the initial hard work of determining what you want your brand to incorporate, you can even come to enjoy blogging and engaging with your audience. Just remember to be honest and stay true to your brand and your audience will continue to grow over time.
And if you friends liked this small but kind story, then support it, like it, Subscribe to the channel, comment and just go back. Thank you for attention!