CNET July 18 International reported that Amazon is about to release an Android tablet, as early as this year is expected to be listed in October, with a large number of features customers pursue, including large-size display, access to the Amazon App Store and so on.
Many people think that Amazon tablet will perform well, but will not compete with Apple iPad on the same level, because Apple iPad is too popular, too strong, no company can compete with Amazon is no exception.
While Amazon tablets are unlikely to beat the iPad, they have a chance to become a formidable competitor in the tablet market. Apple's iPad is a great product that has been hugely successful, but Amazon's tablet will give the company a fortune.
Here are 10 Reasons Why Amazon tablets can compete successfully with iPad：
1. Amazon brand weight is not light
One of the biggest issues facing Apple's iPad tablet competition is that the company that develops the tablet product is less well-known than the appeal of the Apple brand. But the Amazon brand is not cheap, and the company is a consumer-trusted online retailer known around the world. That alone is enough to power Amazon's tablet to challenge Apple's iPad.After all, if consumers trust a company, they buy the company's products.
2. the rumor is the best time to publish
If the rumors are true, Amazon will release its Android tablet in October this year. After its launch in October, Amazon can take advantage of the Christmas shopping season, as the Amazon tablet is still fresh for those who want to buy it this year.
In addition, as long as Apple does not release the new iPad this fall, Amazon's own brand tablet will attract users months before Apple launches the new iPad.In retail, time is of the essence, and Amazon knows that.
3. perfect display size
It is reported that the Amazon tablet will be equipped with a display of about 9 inches. It's not clear whether it's a 9.7-inch display like the iPad or a standard 9-inch display. But no matter what size is used, it is a good choice.
A small 7-inch display is not suitable for tablets, and consumers have made it clear that they need a large 9-inch to 10-inch display tablet. If Amazon rolls out a 9-to 10-inch tablet, its products will be on track.
4. Android is improving
The Amazon tablet will run Android 3.1, and although the platform is not on the same level as iOS, the gap between Android and iOS is shrinking as Google keeps upgrading. Most users who have used Android 3.1 tablet have been satisfied with the platform. As Android 3.1 continues to improve in the coming months, Amazon's tablet will ride Android 3.1.
5. consumers gradually accept other tablets
iPad 2 sales are strong, and most analysts say it will not weaken in the coming weeks and months. However, according to market research firm IDC, tablet shipments this year will reach 53.5 million, indicating that consumers are willing to buy non-iPad products.
That's good news for Amazon. Given the Amazon brand and the above advantages, this year Amazon tablet sales can not challenge Apple iPad, the fourth quarter will be the Android tablet leader.
6. digital content should not be underestimated
Apple digital content has been one of the key selling points of its products. Apple's iTunes store has helped sell iPods, iPhones, and iPads, and no other company has been able to match Apple's digital content, but Amazon is a different beast. Amazon offers both MP3 store and digital video content. If Amazon were to offer a digital content experience similar to iTunes for tablets, it would go hand in hand with Apple.
7. Amazon or in the price to win
Recently reported that Amazon tablets are much lower than Apple's iPad 2.Of course, the low price will mean reduced functionality, but considering the economic factors, most consumers are reluctant to pay $ 500 for a tablet. Offering a competitively priced product helps Amazon tablet get into the hands of a large number of customers.
8. Amazon tablet will get huge attention
The best Android tablet on the market is Samsung Galaxy Tab 10.1, but the product has not received much attention since it was released. The importance of hype can not be underestimated, hype to help Apple sell a lot of iPad.Given Amazon's brand awareness, the company's tablet should generate media hype and help Amazon sell more products.
9. Amazon tablet will cover Android tablet
The Android tablet did not cause significant concern at the time of its release and did not receive much attention after its release. Few companies promote their Android tablets, even if there are promotional vendors, are not ideal. And Amazon has a unique advantage in terms of promotional hardware, especially the Kindle e-reader while promoting through traditional stores and websites. If Amazon releases a tablet, the device will be displayed on the front page of its website around the clock, as other devices can not get a value boost.
10. Kindle is a role model
Some people think that because Amazon tablet is not powerful enough, it will weaken the appeal to consumers, unable to compete with the iPad 2.If we look at the Kindle, it doesn't make much sense to see whether the product is powerful or not. The Kindle doesn't have color, lacks a valuable browser, doesn't have a tablet, but it's Amazon's bestseller. How can a feature-rich Amazon tablet not be a winner if a feature-starved Kindle is a success.