Tencent Technology News (Jingdong Lin) Beijing time on September 13 News, according to the "International Business Times" today published review article said that Microsoft hopes with the new version of the Windows 8 operating system into the rapid development of the tablet PC software market and to challenge Apple iPad, but it may not shake the iPad in the tablet PC market leader.
Microsoft's plan has attracted the attention of industry insiders.“It's a gamble, " said Charlie King, an analyst at market research firm pundit. Microsoft must fight in areas where it does not have the edge, but if it succeeds, the business opportunities it has to gain are enormous.”
This is a hypothetical question, Microsoft's plan is faced with a lot of difficulties, but also by the industry questioned. Industry insiders have suggested that Microsoft could not shake up Apple for five reasons, as follows：
1. lack of speed. Microsoft is not yet able to compete with the current tablet market, the market is still developing rapidly, but Microsoft has not yet entered, it is still to prove to industry observers why Windows 8 can help the company to enter the market. In the fast-growing consumer technology market, Microsoft is a slow-moving giant.
Windows software sales growth is very slow, Microsoft is facing great pressure, you must release a new version of Windows software as soon as possible. Windows 8 must support smaller, thinner tablets, and must provide long battery life like Apple's iPad and iOS.Microsoft plans to present the new Windows 8 system at the developer conference in Anaheim, California, but the official product will not be available until early 2012 at the earliest.
But by that time, even if Microsoft were able to roll out Windows 8 that meets these requirements, Apple and other potential competitors such as Google Android are likely to be one step ahead.
2. the loss of users. The new tablet industry is still relatively young, but according to market research company IHS, tablet sales this year will reach 60 million units. It is expected that by 2015, tablet sales will increase to 275 million units.
This means that the tablet market will reach a certain level of maturity in the next 3 years. When Apple launched its first iPad in 2010, the tablet market really became the mainstream. Therefore, although the industry is still relatively young, it matures relatively quickly. The later Microsoft enters the market, the more likely it is to lose the opportunity to attract users.
Windows is a PC software that lacks the features and functionality to appeal to tablet users, at least at this stage. When the tablet to the new stage, Microsoft may be late for too long.
3. and Apple food is not easy. Many industry observers say that Windows 8 will integrate Microsoft's mobile software, use digital signage instead of icons to navigate between programs, it will compete directly with Apple and iPad, but it seems to ignore the important point is that the world's countless consumers are very fond of Apple.
Consumers have loved Microsoft before, but it is only the older investors who are watching Microsoft. Because Apple is relatively new, and many products seamlessly integrated together, so it quickly conquered countless consumers.
4. Microsoft was the leader but now has become a laggard. In fact, the first tablet in the world was launched by Microsoft in 2002. Although the tablet failed because it could not meet the needs of users, this idea is Microsoft's first.
Until Apple launched the iPad in 2010, the tablet began to be consumer attention.the iPad is simple to operate and has up to 10 hours of battery life. More importantly, the iPad has not harmed Apple's sales of other products but has consolidated the ecosystem of iOS devices, the Apple App Store and iTunes.
In addition, Microsoft has not officially entered the market, Samsung and Motorola Mobile and other companies have begun to sell Google Android-based tablet products.
5. no attention. Microsoft Windows 8 system can support traditional desktop computers and laptops based on Intel and AMD processor chips, it also supports the current generation of smartphones and tablets with ARM chips.