In the”post-Jobs " era, Samsung has become Apple's biggest rival in the field of intelligent terminals.
Market research agency Gartner released a report, in the second quarter of 2011 global smartphone sales rose 74%, accounting for 25% of the total sales of mobile phones in the quarter. Among them, the Samsung mobile phone outstanding performance just launched the flagship model GALAXY SII as of the end of July has sold more than 500 million units.
Another Research Agency IDC data shows that in the second quarter of 2011, Samsung became the world's fastest-growing smartphone brand. In addition to mobile phones, as another important part of the Samsung smart terminal, Samsung tablet computer is also action frequently. The previously-unveiled tablet, the GALAXY Tab 10.1 (P7510), has been officially sold in China and is known as the most powerful competitor to Apple's iPad 2. The GALAXY S series against the iPhone series, The GALAXY Tab series against the iPad series, in the”post-Jobs " era, Samsung has become Apple's biggest rival in the field of intelligent terminals.
The strongest competitor in the post-Jobs era
In the United States on August 24, Apple, the soul of the original CEO Jobs officially resigned, thus opening the”post-Jobs "era quite a bit” warlords" taste. On the overall market share, Google android lead. But to count the intelligent terminal stand-alone sales, whether a mobile phone or tablet computer, Apple is still no one can be the enemy. Who can shake this situation? Whether the function of mobile phones or smartphones is ranked in the world's top three Samsung, is undoubtedly the most have“Challenge” strength.
"The continued growth in smartphone sales comes at the expense of the decline in feature phones (non-smart phones). Roberta Cozza, the chief analyst at Gartner, said consumers in the mature market are abandoning feature phones and choosing low-end Android phones. In a word, the total number of changes in the mobile phone market is far less than that of smartphones.
Gartner statistics, in the second quarter of this year the global mobile phone terminal sales of the total number of 428.7 million, compared with 2010, an increase of 16.5%, the rate of 74% compared with the smartphone growth rate is negligible. In addition, according to the Gartner research report, the world sold each of 4 mobile phones, 1 is a smartphone, accounting for 25%. And a year ago, the ratio was just 17 percent.
Notably, the report specifically mentions Samsung phones. As Nokia and the same at the same time force function and intelligent machine brand, Samsung performance eye-catching. According to statistics, in the period of the market share, Nokia is still at the top of 22.8%, but significantly behind the same period last year 30.3%. Samsung has narrowed its distance from Nokia by 16.3 percent.
Flagship smartphones perform strongly
"A decent performance in the smartphone market has also helped Samsung gain more market share. According to G Gartner, Samsung mobile phone sales achieved strong growth in the second quarter of this year. For example, GALAXY S II, which was introduced to the market before the new generation of Apple phones, has become one of the most talked-about smartphones of all time.
"Samsung has become the world's third-largest smartphone supplier."Market research id c statistics show that in the second quarter of 2011, Samsung's share in the global smartphone market, from the same period last year 5 .1 percent jumped to 17 .2%, the largest increase in the smartphone manufacturer.
On the other hand, Samsung's proactive marketing strategy has paid off. Recently about the three major domestic operators will sign up for Apple, the iPhone sales talk, but Apple has always remained silent. In contrast, Samsung is quite high-profile.
It is understood that, after the launch of the three 3G standard version GALAXY S last year, Samsung said, GALAXYSⅡ still continues to fully support the three major Chinese operations agreed to demand strategy, after the launch of the open version GALAXYSⅡ, August 30 Samsung hand in China Mobile (Weibo) (Weibo)in Beijing released the China Mobile custom version GALAXYSⅡ(I9108),
In addition to the smartphone, Samsung also appears on the tablet with Apple“tit for tat".Recently, a new generation of Samsung tablet PC flagship product GALAXY Tab 10.1 in Beijing and other 33 cities held at the same time listed the first sale, including Guangzhou, Shenzhen, Dongguan, Zhongshan and other cities in southern China.
Viewpoint Samsung attacks online retail channels
Recently, Samsung in the network channel launched a positive marketing action-including consumers can in the Samsung Mall and Samsung Taobao official flagship store website online booking related models. During the pre-sale order and full payment, consumers will be 3688 yuan/3488 yuan price first experience to GALAXY Tab 10.1 (WiFi version) and GALAXY Tab 8.9.
From price to configuration, the smell of gunpowder fills the air between Samsung and Apple.Apple's terminal equipment has always been known to thin, and it is understood that the listing of the Samsung GALAXY Tab 10. 1 fuselage thickness of only 8.6 mm, Weight 565 grams, is the world's thinnest tablet PC, and Android system launched Samsung circle function: social circle, happy Reading Circle, Film Circle, Music Circle, and other resources platform.