1. "Blue Ocean Strategy. How to find or create a market free of other players"
Authors: W. Jang Kim, Renee Moborn
About the authors: René Moborn and Jang Kim, creators of the French Institute of Blue Ocean Strategy. Jang Kim is one of the advisors to the European Union, one of the top 5 "best thinkers of the world" (according to thinkers50.com).
About the book: when the question "What are the best business books to read? It will help you develop a unique business model, free from competition. 6 simple principles and 4 actions will allow you to create a Blue Ocean (market beyond competition). The authors demonstrate all the principles and actions on simple but very interesting examples from the life of successful and not very good companies.
The book's feature: simple, accessible ways to develop a unique business model. Bright examples of companies using the recommendations of the authors.
For whom it is intended: both for beginners and professional entrepreneurs. For everyone who wants to create a working profitable mechanism. All entrepreneurs must read it.
2. "7 skills of highly effective people.
Author: Stephen R. Covey
About the author: Stephen Covy was a world-renowned specialist in management, self-development, lecturer and founder of FranklinCovy (an international organization for productivity improvement).
About the book: "Amazing book, it can change your life," said Tom Peters of this edition. "The Times rated it as one of the 25 most influential business books. More than 20 million sales worldwide. It will help you not only to understand and shape your life goals by providing you with all the tools you need, but also to achieve them. A 100% guarantee that you will become wiser after reading. Use this masterpiece as a road map.
The chip of the book: well-structured material, vivid examples, simple recommendations.
For whom it is: for everyone who wants to improve their performance and life. Required to be read by those who want to climb up the career ladder or create a successful business.
3. "Business from scratch. Lean Startup method for quick testing of ideas and choice of business model
Author: Eric Ries
About the author: technological entrepreneur in the field of Internet technologies, "Lean Startup" legislator, blogger.
About the book: one of the best business books. You are given a systematic approach to the launch, and most importantly, the building of all processes with minimal investment. Actually, this road map with which help you will pass all way of formation in the businessman. It is also valuable because it is based on the experience of the author-entrepreneur. After reading it, you will change your views and attitude to the process building in the organization, whether it is a startup or a company with a long history.
The book's point: A simple and accessible instruction for an entrepreneur to create a startup.
For whom it is intended: for startups, established entrepreneurs and all those who want to build a successful business or improve their performance in an already existing one at minimal cost.
It's a client, you idiot!
Author: Michael He
About the author: Michael He.
About the book: A light, small and very interesting publication on how to build relationships with your customers in order for your company to thrive. Deservedly deserved to be on the list of "best business books". Have you ever wondered how much money you lose because you treat your customers badly? Using at least some of the 27 recommendations described on the basis of vivid examples from the life of the author, you will be able to build an ideal service, increase profits and outperform competitors. It is read in one breath.
Book's feature: detailed recommendations for building the most effective relationships with customers.
For whom it is: for entrepreneurs wishing to build a strong business based on trust and long-term relationships with their customers. Required to read the fans of excellent service.
4. "Employees for life. Lessons of loyalty from Southwest Airlines"
Author: Lorraine Grubs-West
About the author: Lorraine worked for Southwest Airlines (one of the most enviable employers in the US), responsible for marketing and human resources management.
About the book: easy, lively and alert. provides 9 simple but valuable lessons on staff recruitment, training and evaluation. Using these methods, you will be able to build an almost perfect corporate culture and internal microclimate in the organization. Employees will be happy to come to work and customers will love you. As a result, you will not only increase your profits, but also become one of the best employers. It is read in one breath.
Book feature: step-by-step recommendations for building effective and long-term relationships with your employees.
For whom it is intended: for HR and CEOs. She is obliged to read HR.
Thank you for your time, so read the second part.