Managing a real estate business is a complex activity, which includes customer acquisition and providing support in time, following up on existing leads, and various sorts of marketing activities. No surprise that there is a high level of competition in this market. And if real estate managers wish to thrive, they need to rely on automation tools. Yet, most agents still handle tasks manually.
If you are looking for new ways to optimize the efficiency of a real estate firm, consider implementing a CRM tool to communicate with clients more efficiently and keep track of all deals. You will also be able to monitor the effectiveness of marketing efforts and keep track of documentation. In this post, you’ll explore the advantages that CRM tools can offer to real estate.
What Is a CRM In Real Estate?
In case you are wondering what does CRM stand for in real estate, the abbreviation refers to the term ‘customer relationship management’. A CRM is a cloud-based tool geared towards task automation and lead-tracking tools. A customer relationship management system allows the members of a real estate team to keep track of records on one platform and not lose track of data on multiple platforms.
On top of that, a real estate business can use a CRM system to get access to advanced marketing analytics and sales pipelines that help connect with prospective clients more efficiently.
Most CRM software products offer real estate managers the following features:
- Lead management tools;
- Email marketing automation suite;
- Ready-to-send email templates;
- Integrations with widely used task managers promotion platforms;
- Analytics dashboards;
- Cloud storage;
- Mobile accessibility.
The CRM market is a rapidly growing one — the revenues are expected to exceed $80 billion in the next 5 years. Real estate business owners might be wondering why CRM tools are on the rise lately — here are the main reasons brokers use it to manage leads and documentation. After looking through these benefits, you will get a clear answer to the ‘What is a real estate CRM” question.
Real Estate CRM Software Increases Follow-Up Efficiency
Taking advantage of CRM tools allows real estate firm managers to track all emails they get from leads, as well as recurring clients. These tools are equipped with email trackers that help monitor the status of an email and ensure the recipient read it successfully.
Top-tier CRM products also offer ready-to-send emails that help cut the follow-up time to a couple of seconds per lead. This way, instead of spending hours writing follow-ups, business managers can clear the inbox out in 30-45 minutes.
CRM Tools Promote Marketing Automation
Adopting a customer relationship management system helps business managers maximize the efficiency of marketing activities. Thanks to performance dashboards, you will be aware of how every campaign is performing, and what the return on investment is. Business owners can thus capitalize on effective activities cutting off the methods that are under-performing.
Some CRM tools offer landing page templates that help create a conversion-boosting page with no development or marketing skills. You will be able to send bulk emails effortlessly and monitor the efficiency of campaigns in real-time.
Here are the most impactful marketing automation real estate CRM features:
- Campaign scheduling and automation;
- Performance monitoring;
- Social media management tools;
- Ready-to-deploy marketing materials.
Real estate is one of the primary applications for CRM systems. These tools allow brokers to prioritize leads efficiently, store all sales-related insights in a centralized database, automate marketing activities, and track business performance efficiently. By using a CRM system, a business owner gives the team all the tools needed to achieve peak performance and improve client retention.
If you want to develop a custom CRM for real estate agents, contact Exceed Team. Our development team has years of experience in building custom software projects for real estate SMEs and large-scale firms. We will assess which features and integrations your team will benefit from the most, and create a functional and intuitive tool to fit your needs.
More benefits of using a CRM system you may learn from the original article Take a look at our portfolio to see the projects our developers have worked on. Leave us a message to talk about your future project — we will get in touch right away.