The company’s website design is its first online impression. The first few seconds can either draw in or turn away a potential customer.
4 Reasons Why You Should be Investing in Your Online Store’s Design
Your website is a part of your offering. The experience your website provides to your potential and current customers will have a direct impact on your overall success. Consider it as an extension of your product or service.
With that said, here are four reasons why you should invest in web design to increase your conversion rates:
1. The design can build or break the customer’s trust
Customers have more power now than ever before. They can google almost anything they need and find hundreds of offerings in a matter of seconds. Your images, fonts, and the layout of each page will determine whether or not your company is trustworthy. If it looks old-fashioned, visitors will bounce immediately to another brand that can meet their aesthetic needs.
2. Good web design increases conversion rates
If you can make your potential customers trust your brand, you’ll be getting more conversions out of the traffic you’re bringing to the platform. However, there’s more than just trust when it comes to conversions. Your design needs to convey the message you are trying to relay. For example, Baubax’s website is quite simple but has a high-quality video about their core products.
What makes it so good in terms of layout?:
● They added how much money they have raised (so potential customers can already imagine how many people have bought the product)
● The site portrays how many backers they have for the product
● The background of each section is subtly different, so your eyes don’t get lost
● The easy-to-read font is a bonus point and makes the visual layout easy to follow
3. UI/UX can increase organic traffic
SEO can lead traffic to the site, but it’s the user experience that will determine whether that traffic can be maintained. For example, Baubax added two simple buttons on the bottom of the section to help customers get faster to the offerings they would be more interested in:
This easy navigation and convenience all contribute to the increase in conversion rates.
4. Well-designed pop-ups and forms help you build your email lists
One common mistake is leaving design just for the static elements of the page. It needs to be across the board, and that includes forms and pop-ups. Having well-designed forms makes it easier to grab the attention of your visitors, increasing the chances of them choosing your brand.
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