There is a great deal of uncertainty and ambiguity that surrounds the notion of prices in our modern society. First, we must start with an understanding of what price is. In order to do so, I will first outline what it means for something to have value. Value can be considered as a relationship between people and objects or services. For example, if Person A has two apples, yet desires three apples then he would consider trading one apple for something else which would yield him three apples overall (in this case a second apple). Thus the object which Person A trades away has "value" to him because he values having more than one apple but not at the expense of giving up two (which would lower his total from four down to two). This illustrates that there are different levels at which value can exist: Individual, societal-wide and international; each level building upon the previous one allowing humans greater flexibility in their decision making processes as they trade their way towards